Samsung may face another problem in the TV market. Chinese LCD panel manufacturers are cutting production and raising prices, which could seriously affect the profitability of the South Korean giant. It is possible that buyers will also feel the consequences of these changes.
According to DigiTimes, Chinese panel manufacturers, including BOE and TCL CSOT, are reducing production capacity to sustain higher prices for LCD panels. This is not good news for Samsung, as the company has increasingly relied on suppliers from China in recent years. The problem is that Samsung currently has limited options for finding alternative suppliers. As a result, rising panel prices could further burden the TV division, which is already facing margin pressure.
Will Samsung TVs be more expensive?
From a consumer perspective, the most important question is whether this will translate into higher prices in shops.
For now it is hard to talk about concrete price rises, but if LCD panel prices remain at a higher level, Samsung may be forced to limit promotions or raise the prices of selected models. This mainly concerns TVs that use LCD panels, including the popular QLED, Neo QLED and MICRO RGB models.
However, this does not mean Samsung TVs will suddenly become more expensive. Their final price is also influenced by competition, exchange rates and the manufacturer's sales policy. Much will therefore depend on how long Chinese suppliers maintain the current production restrictions.
Source: DigiTimes, 6 November 2026
