Katarzyna Petru
Hardly had IFA 2025 in Berlin concluded, when Samsung already announced another major event. Consumer Electronics Show 2026, which will take place in January in Las Vegas, is the largest consumer electronics fair in the world. It is here that devices debut every year that later go on sale and set trends for the years to come.
The Largest Stand in Samsung's History
This time, the Korean giant will showcase the largest exhibition space it has ever prepared. The stand, located in the prestigious Wynn & Encore Las Vegas, will be a symbol of the transition into a new era of presentations. For the first time, Samsung will combine television displays and home appliances in one space, presenting a comprehensive ecosystem of devices.
Eco-system and innovations under one roof
Visitors will see the full range of Samsung – from QLED, Neo QLED and OLED TVs, through AI solutions, to smart white goods. The whole presentation aims to demonstrate how strongly the company emphasises integration and seamless connectivity between devices, creating a coherent experience for users.
ChooseTV in Eureka Park
At the same time, Samsung will present its C-Lab programme – a startup incubator – at Eureka Park. It is there that young innovators will showcase projects that may change the market in the future. In doing so, Samsung emphasises that it wants to be not only a leader in technology but also a patron of creativity and entrepreneurship.
One of the leaders for 19 years
Samsung has remained at the top of the global television market for nearly two decades. Its strengths are constant innovations, the highest quality of execution, and premium design, especially in the large screen segment. What surprises will it prepare this time? We will find out in January 2026 during CES in Las Vegas.
Samsung has been setting trends and introducing innovations in the television market for years. If you want to check which models stand out the most today, take a look at our ranking of Samsung televisions!
