Katarzyna Petru
Sony is clearly indicating that it does not intend to raise the price of the PlayStation 5, even in the face of increasingly expensive components. During talks with investors, the company confirmed that key components for 2026 are already secured, which reduces the risk of availability issues with the console. However, this does not mean that cost pressures have vanished; the production of equipment is becoming more expensive. Instead of passing these costs on to the price of the PS5, Sony is increasingly looking for compensation through services and subscription models.
Services Instead of Hardware Price Increases
According to information from PPE, Sony clearly outlines its plan for 2026: to maintain sales above 15 million consoles, hoping for a strong boost related to the autumn release of Grand Theft Auto VI. To avoid raising the entry barrier for new players, the company does not want to change the price of the PS5 and instead is shifting rising costs to digital services. In this context, PlayStation Plus is set to play an increasingly important role, as its prices are easier to adjust globally than the cost of the console itself. This is a classic strategy: the hardware remains competitively priced, while real profits are expected to come from subscriptions and game sales.
Source: Guru3D, ppe.pl
