Samsung may face another problem in the television market. Chinese LCD panel makers are cutting production and raising prices, which could seriously hit the Korean giant's profitability. Buyers may also feel the consequences of these changes.
According to DigiTimes, Chinese panel manufacturers, including BOE and TCL CSOT, are reducing production capacity to keep LCD panel prices higher. That is not good news for Samsung, as the company has increasingly relied on Chinese suppliers in recent years. The problem is that Samsung currently has limited options for finding alternative suppliers. As a result, rising panel prices could further strain the TV division, which is already facing pressure on margins.
Will Samsung TVs become more expensive?
From a consumer perspective the key question is: will this translate into higher retail prices?
For now it's hard to point to concrete price rises, but if LCD panel prices remain at a higher level, Samsung may be forced to limit promotions or raise prices on certain models. This mainly concerns TVs that use LCD panels, including popular QLED and Neo QLED models and MICRO RGB.
That does not mean Samsung TVs will suddenly become more expensive. Their final price is also affected by competition, exchange rates and the manufacturer's sales policy. Much will therefore depend on how long Chinese suppliers keep the current production restrictions in place.
Source: DigiTimes, 6 November 2026
