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LG is preparing a significant upgrade to its largest OLED TVs. The LG OLED evo 97W7, already honoured with a CES Innovation Award 2027, will offer a 97-inch 4K screen with peak brightness of up to 4000 nits and support for 165 Hz VRR. All signs indicate the manufacturer will finally adopt Tandem WOLED technology in its largest panels as well.
LG's largest OLED finally catches up with smaller models
Until now, LG's 97-inch OLEDs have used an older generation of panels, while smaller screen sizes received the newer solutions. For example, this year's LG G6 in the 97-inch version doesn't offer Tandem WOLED, which is present in the smaller variants.
In 2027 the situation is set to change. As FlatpanelsHD notes, a claimed brightness of 4000 nits and 83% coverage of the BT.2020 colour space point to the use of the newer Tandem WOLED design. This technology uses a multilayer emissive structure that allows increased brightness and panel efficiency.
Not just brightness. LG is going for an ultra-thin design
The LG OLED evo 97W7 will also offer a refresh rate of up to 165 Hz with VRR, a reflectance of 1.1% and Under Display Sensor technology, which places the optical and ambient light sensors beneath the screen surface.
The TV will be just 15.7 mm thick and weigh less than 40 kg. Thanks to the Zero Connect system, wireless 4K video transmission will be possible, making it easier to install the TV without visible signal cables.
One problem remains: the price
Despite technological advances, the largest OLEDs are still significantly more expensive than competing LCD TVs with Mini LED backlighting. Current 97-inch LG models sell for about $16,000 on the US market, while 98 and 100-inch Mini LED TVs can be bought much more cheaply.
It's not yet known how much the LG 97W7 will cost. We should learn more details about LG's 2027 TV lineup at CES in January.
Sources: FlatpanelsHD, CES
