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LG is preparing a significant upgrade to its largest OLED TVs. The LG OLED evo 97W7, already honored with a CES 2027 Innovation Award, will offer a 97-inch 4K panel with peak brightness reaching 4000 nits and support for 165 Hz VRR. All signs point to the manufacturer finally using Tandem WOLED technology in its largest panels as well.
LG's largest OLED finally catches up with smaller models
Until now, LG's 97-inch OLEDs used older-generation panels, while the smaller sizes received newer solutions. For example, this year's 97-inch LG G6 does not include Tandem WOLED technology, which is present in the smaller variants.
The situation is set to change in 2027. As FlatpanelsHD notes, a claimed brightness of 4000 nits and 83% coverage of the BT.2020 color space point to the use of the newer Tandem WOLED design. This technology uses a multilayer emissive structure that allows for increased panel brightness and efficiency.
Not just brightness. LG goes for an ultra-thin design
The LG OLED evo 97W7 will also offer refresh rates up to 165 Hz with VRR, a reflectance of 1.1% and Under Display Sensor technology, placing optical and ambient light sensors beneath the screen surface.
The TV will be just 15.7 mm thick and weigh less than 40 kg. Thanks to the Zero Connect system, wireless 4K transmission will be possible, making it easier to install the TV without visible signal cables.
One problem remains: the price
Despite technological progress, the largest OLEDs are still significantly more expensive than competing LCD TVs with Mini LED backlighting. Current 97-inch LG models cost about $16,000 on the U.S. market, while 98- and 100-inch Mini LED TVs can be bought much more cheaply.
It's not yet known how much the LG 97W7 will cost. We should learn more details about LG's 2027 TVs at CES in January.
Sources: FlatpanelsHD, CES
