Samsung could face another problem in the TV market. Chinese LCD panel makers are cutting production and raising prices, which could seriously hit the Korean giant's profitability. It's also possible that buyers will feel the effects of these changes.
According to DigiTimes, Chinese panel makers, including BOE and TCL CSOT, are reducing production capacity to maintain higher LCD panel prices. This is bad news for Samsung, because the company has increasingly relied on suppliers from China for several years. The problem is that Samsung currently has limited options for finding alternative suppliers. As a result, rising panel prices could further strain its TV division, which is already under pressure on margins.
Will Samsung TVs become more expensive?
From consumers' perspective the key question is: will this affect prices in stores?
For now it's hard to talk about specific price hikes, but if LCD panel prices stay elevated, Samsung may be forced to cut back on promotions or raise prices on certain models. This mainly concerns TVs that use LCD panels, including popular QLED and Neo QLED models as well as MICRO RGB.
However, that doesn't mean Samsung TVs will suddenly get more expensive. Their final prices are also influenced by competition, exchange rates, and the manufacturer's sales strategy. Much will therefore depend on how long Chinese suppliers keep the current production restrictions in place.
Source: DigiTimes, November 6, 2026.
