U7S PRO / U77S PRO
Available screen sizes:
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Panel type: LCD VA Refresh rate: 165Hz Brand: HISENSE Resolution: 3840x2160 System: VIDAA Model year: 2026
Hisense U7S Pro is the official television of the FIFA World Cup 2026. This model debuts as the direct successor to the U7Q PRO variant from 2025 and introduces several technical changes. Contrary to the initial announcements, which mentioned the use of RGB Mini-LED backlighting, the final market version is equipped with QD-Mini-LED backlighting. The question, however, is whether it is worth buying? We tested it for you!
7.7
Overall rating
The Hisense U7S Pro is undoubtedly a successful model, but it is designed for specific tasks. Its absolute domain is bright, sunlit living rooms. Thanks to its powerful brightness (over 2200 nits in HDR) and matte panel, you can count on a comfortable picture during the day – without squinting and battling reflections. This excellent performance during the day is matched by its rich features. We get great upscaling of lower quality content (e.g., traditional television), a brilliant remote control, and sound refined by the company Devialet. Importantly, this bright screen has also squeezed the maximum functionality for gamers. Here we have as many as four HDMI 2.1 ports, VRR, ALLM, and refresh rates of up to 330 Hz! All these features make it a true monster for consoles or PCs, as long as we forgive it for lacking support for the HGiG format. However, while the TV shines (or "mattifies"? 😉) during the day, certain compromises emerge at night. Although the screen received a significant upgrade in terms of the number of Mini-LED dimming zones compared to last year's model, there is no noticeable improvement in black quality in the new generation. Generally, it is good, but sometimes it feels like the algorithms do not quite manage such a large number of dimming points. It is clear that – like every Mini-LED – the U7S Pro will lose to OLEDs during nighttime viewing. Overall, however, it is still a very versatile, well-equipped television for everyday use. So if you are looking for a television that will provide you with satisfactory picture quality at any time of day, and at the same time you don't want to pay as much as for top-end models, this model will be an excellent choice.
Very high brightness: Over 2200 nits in HDR
Good black levels and contrast: VA panel (65") + 960 Mini-LED zones
QLED: Wide colour gamut coverage
Outstanding upscaling: Very good processing of weaker signals
Ideal for a bright living room: High brightness + matte display
Rich format support: Dolby Vision, HDR10+, Dolby Atmos, DTS:X
Powerful gaming features: 4x HDMI 2.1 (48 Gbps), up to 330 Hz, low input lag, Game Bar
Above-average sound: Built-in subwoofer + Devialet tuning
Remote: Solar panel, USB-C, backlighting, numeric keypad
Recording programmes to USB
No support for HGiG format (consoles)
App deficiencies: Limited availability of some apps in the HomeOS / VIDAA system
Poor picture at an angle: additionally, the matte screen loses its ability to suppress reflections
Movies and series in UHD quality
7.3
Classic TV, YouTube
7.1
Sports broadcasts (TV and apps)
6.6
Gaming on console
8.2
TV as a computer monitor
8.4
Watching in bright light
8.1
Utility functions
9.4
Apps
7.7
Sound quality
7.8
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HDMI inputs: 0 x HDMI 2.0, 4 x HDMI 2.1 (48Gbps) Outputs: Toslink (Optical audio), eARC (HDMI), ARC (HDMI) Network Interfaces: Wi-Fi 2.4GHz, Wi-Fi 5GHz, Ethernet (LAN) 100Mbps
Build quality: Good
Stand type: Central
Bezel color: Graphite
Stand: Height adjustment
Flat design: No
Accessories: Stand
The U7S Pro looks like most Mini-LED televisions in its class. It has fairly thin, black bezels around the screen, giving it a "frameless" effect. The bottom bezel is noticeably thicker than the other three. Two logos are placed on it – the manufacturer's and the brand addition Devialet, which was involved in this model regarding sound tuning. The television is equipped with a central stand in the shape of a diamond, allowing it to fit even on narrow furniture. The central stand has an adjustable height level. Unfortunately, the device itself is not among the slimmest, which makes it impossible to mount it perfectly flat against the wall. In fact, that is the only thing that can be criticized about the U7S PRO (in terms of appearance).
Select size:
7.5/10
Local dimming function: Yes, number of zones: 960 (24 x 40)
Result
346,350:1
Result
13,500:1
Result
19,050:1
Result
9,950:1
Result
6,450:1
Visibility of details in the lights:
The U7S Pro in the 65" variant we tested uses a VA panel and has as many as 960 local dimming zones. Thanks to the combination of such a panel (which has a high native contrast) and a large number of zones, blacks here are truly very good. In dark scenes, watched with the lights slightly on, the effect can even resemble that of TVs with organic OLED panels – as our first test scene from the film Oblivion excellently demonstrated. Unfortunately, when more small, bright elements appear on a dark background, the local dimming algorithm starts to show its weaknesses. The contrast can clearly drop at that point, and a "halo" effect, which is a characteristic glow (known as blooming), can become visible around bright objects. However, this is a natural feature of Mini-LED TVs resulting from the physical limitations of this technology – there are many dimming zones, but there will always be fewer than independent pixels in an OLED, so it's physically impossible to completely overcome this. Interestingly, although the new U7S Pro model has nearly twice as many local dimming zones as last year's U7Q Pro, it has not made any significant improvement in this aspect in practice.
6.7/10
Supported formats: HDR10, HDR10+, Dolby Vision, Dolby Vision IQ, HLG Color gamut coverage: DCI P3: 96.4%, Bt.2020: 81.5%
Luminance measurements in HDR:
Result
1041 nit
Result
458 nit
Result
1104 nit
Result
528 nit
Result
897 nit
Let's start with the fact that the U7S Pro is an impressively bright television – in calibrated mode, our measuring equipment indicated a staggering 2200 nits of peak brightness! This is an absolutely remarkable result, considering that this model is positioned rather as a mid-range option.
However, as we know, peak brightness on test patterns is one thing, and actual film scenes are another. Unfortunately, in real video materials, the backlight power clearly drops. Although in the most demanding moments, the television can still exceed the 1000-nit barrier – which is still an excellent result, perfectly aligned with the mastering standards of most HDR films – the real challenge comes from the aggressively tuned local dimming algorithms. Because of this, small, bright details such as stars or the moon in the night sky are noticeably dimmed. The television tries at all costs to maintain deep blacks, which is of course understandable, but unfortunately, this comes at the expense of the dynamics and brilliance of the HDR effect itself.
One must commend the colour reproduction. The new U7S Pro is a QLED design that provides very wide coverage of the colour palette. Unlike last year's model (U7Q Pro), this year's variant is a "true" QLED, rather than a solution based on a PFS filter. As a result, the colour saturation has clearly increased, and coverage of the most demanding BT.2020 colour space has surpassed the 81% barrier.
Scene from the movie “Pan” (about 2800 nits)
Scene from the movie “Billy Lynn” (about 1100 nits)
Looking at actual film scenes, it's hard to criticise the U7S Pro seriously. In most shots from films mastered to around 1000 nits (such as in Billy Lynn), the image was full of details. Bright effects did not blend into a single blotch, and the overall picture had the right depth. The television performed a bit worse with content mastered significantly higher – an ideal example is the scene with the sun from the film Pan (2015). Unfortunately, there, Hisense struggled to perfectly separate the strong sunlight from the clouds in the background, causing some details to be lost. However, it is worth remembering that such extreme scenes are rare unless we are watching films from UHD Blu-ray discs. Perhaps the television would have drawn more details from this if it had a properly functioning "HDR tone mapping" feature. Unfortunately, switching it on resulted in excessive brightening of the entire screen, so for reliable image quality, we recommend simply turning it off.
HDR luminance chart:
The television supports classic formats such as HDR10 and broadcast HLG. A significant advantage of Hisense is that it supports both competing standards of dynamic metadata: HDR10+ and Dolby Vision. The manufacturer even mentions support for Dolby Vision 2, but as of today, there are no such contents available on the market, so it is rather a curiosity for the future. As seen in our comparison, dynamic formats do not bring about any colossal change here – mainly because the television itself is already very bright. Nevertheless, it can be noticed that Dolby Vision retrieves a slightly greater amount of detail in bright areas. This is a definite plus, as the vast majority of films and series on streaming platforms are released in this format.
Static HDR10
Dynamic: Dolby Vision
4.7/10
We tested the U7S Pro model – as we always do – in the best factory-calibrated picture mode, namely Filmmaker Mode. We can evaluate the displayed colours in two ways. The most disappointing was the profile designed for viewing SDR content, that is, traditional television, YouTube, and other less demanding materials. The picture was clearly yellowed, which turned out to be a direct consequence of a poorly set white balance. As our graphs show, there is a significant deficiency of the blue component, which drastically affected the overall colour temperature. This is clearly visible on the ColorChecker charts as well as on the graphs of the colour palette itself, where most samples leaned towards yellow. Fortunately, the factory HDR mode fared much better – there, the colour errors were around a Delta E value of 3, which is already a really solid result.
7.5/10
We know, however, that the company Hisense is capable of much more – as previous generations have demonstrated – which is why we couldn't simply overlook the factory shortcomings of the U7S Pro model in everyday content. As is often the case, the television underwent professional calibration. The conclusions? This process brought about a colossal change. After manually adjusting the white balance and supplementing the deficiencies in the blue component, the annoying yellow tint disappeared as if by magic. White became naturally pure, and skin tones gained the appropriate, healthy hue. Importantly, calibration not only tamed the capricious SDR mode but also allowed us to extract the maximum potential from the panel, reducing average colour reproduction errors to levels nearly imperceptible to the human eye. The only thing we must criticise after the whole process is the very nature of the Mini-LED backlight and its specific interaction with the HDR signal. The aggressively tuned local dimming algorithms significantly interfere with the EOTF brightness curve. As a result, the backlight does not always work perfectly with the creator's intention – depending on the scene being viewed, the curve can noticeably deviate either above or below the reference, which at times disrupts the ideal dynamics of HDR imagery.
9.5/10
Digital image processing has been a true hallmark of the Hisense company for some time now. In the U7S Pro model, we did not notice any serious issues with so-called color banding, or the posterisation effect. Individual shades transition almost perfectly and smoothly into one another, without the annoying effect of jagged edges or visible "steps" in the gradients.
7.8/10
Smooth transition function
Image without overscan on the SD signal
The digital processing of lower quality signals is at a very high level here, thanks to the MediaTek Pentonic 800 processor used in the U7S Pro. The upscaling performance is equally impressive, meaning the television’s ability to enhance lower resolution signals to 4K. We did not notice any unnatural, sharp contours on the screen, and our test image featuring the model simply looked attractive.
7.2/10
Maximum refresh rate of the panel: 165Hz
Film motion smoothing option: Yes
Blur reduction option: Yes
BFI function 60Hz: Yes, 120Hz (double contours)
BFI function 120Hz: Yes, 240Hz (double contours)
Brightness drop with BFI: 60%
The Hisense U7S Pro uses a panel with a maximum refresh rate of 165 Hz in 4K, and in game mode, it can reach up to 330 Hz at Full HD resolution. However, it is important to remember that these highest figures do not significantly matter in everyday use, as most content is still limited to a maximum of 120 Hz (for example, when gaming on a console). Nevertheless, the television handles motion quite well and performs really decently for an LCD construction.
There is little to criticise about the fluidity itself. In the menu, we find a motion smoother called "Motion Enhancement", which hides two sliders: blur reduction and judder reduction. These allow for manual configuration of the smoother, which works well in both films and sports, effectively enhancing the raw television signal.
Blur (native resolution, maximum refresh rate):
Blur (BFI function enabled):
Blur (1080P@330Hz):
The panel used this year smudges slightly less than last year's, which is definitely a plus. However, there is still a slight motion blur trailing behind the object – especially on darker backgrounds. The clarity of the image in motion can be further enhanced by activating the BFI feature called "Clear Motion." While it does cause a double outline effect, which can be bothersome with slow film footage, some users may appreciate its usefulness in sports.
8.5/10
If you plan to connect a console or PC to the U7S Pro, you will be more than satisfied – this television is excellent equipment for a gamer. Hisense has not spared any expense and has included as many as 4 HDMI 2.1 ports with full bandwidth of 48 Gbps. You won’t need to juggle cables as each port will handle the full set of features. We have an automatic game mode (ALLM) and VRR, which operates in a wide range from 48 Hz to an impressive 330 Hz. Of course, that 330 Hz is currently a gimmick for owners of powerful PCs, as consoles will be limited to 120 Hz, but it’s good to have that buffer for the future. The Game Bar also works very well during gaming. It’s a handy menu bar for gamers, where you can quickly change the picture mode, enable a crosshair in the centre of the screen, and even change the display aspect ratio to ultra-wide without having to exit to the main television settings, which will be appreciated by fans of PC simulators. The only downside worth mentioning is the improper implementation of the HGiG format in games. The issue is that the television ignores instructions from the console regarding the image generated in HDR10 and continues to forcefully interfere with the image it produces, trying to "enhance" it in its own way. This makes proper HDR configuration in the console menu (where you set brightness on symbols/checkerboard) somewhat difficult.
9.7/10
When it comes to delays, it's really good. Results below 10 ms for content at 120 Hz are excellent news because the response to the movement of the joystick or pressing a button on the pad is instantaneous. At the standard 60 Hz, the delay rises to around 18 ms – which is still so little that even the most passionate gamer won't be able to feel it. The only thing that one could nitpick about is playing with Dolby Vision enabled. Then the input lag can jump to around 30 ms. However, it must be honestly stated that these are still not values we could deem bad or that would prevent comfortable gameplay.
| SDR | HDR | Dolby Vision |
|---|---|---|
| 1080p60: 18 ms | 2160p60: 17 ms | 2160p60 DV: 27 ms |
| 1080p120: 9 ms | 2160p120: 8 ms | 2160p120 DV: 18 ms |
| 2160p60: 18 ms | ||
| 2160p120: 9 ms |
8.4/10
Chroma 444 (max. resolution and refresh rate): Yes
Font clarity: Good
Readability of dark text and shapes: Average
Input lag in PC mode (4K, max. refresh rate): 8ms
Matrix subpixel arrangement: BGR
Max refresh rate: 165Hz
G-Sync: Yes
U7S Pro, as we have already mentioned, is great hardware for gamers – including those on PC. The television achieves a very high refresh rate of up to 165 Hz at 4K resolution, and when switched down to Full HD, it can even reach 330 Hz! These are values typically found in monitors rather than televisions! Moreover, the TV works seamlessly with Nvidia or AMD graphics cards thanks to G-Sync or FreeSync.
As for the readability of text on the desktop, it is quite good – the television supports full colour sampling (Chroma 4:4:4), so fonts should be sharp and clear. However, there is a little catch: text readability significantly deteriorates when the television operates in 165 Hz or 144 Hz mode. To fix this and achieve much better, sharper fonts, it's best to simply set the refresh rate in the Windows settings to 120 Hz.
2.8/10
Brightness drop at an angle of 45 degrees: 72%
Unfortunately, the U7S Pro does not offer the best viewing angles on the market. This is due to the VA panel used here, which, unlike IPS or ADS panels, is characterised by significantly greater image degradation when viewed from the side. Colours lose their saturation, and contrast clearly decreases. Interestingly, this feature applies not only to the panel itself but also to the external layer of the screen. The matte coating used here, when viewed at a steep angle, loses its "matte qualities" and starts to behave more like a glossy screen. Instead of diffusing light, it begins to reflect it more strongly, which can increase discomfort when used in a sunlit room. Therefore, to enjoy the best image quality and lack of reflections, it is best to sit directly in front of the screen as much as possible when using the U7S Pro.
8.1/10
Panel finish: Matte
Reflection suppression: Good
Black levels during daytime: Good
The U7S Pro performs very well in brightly sunlit living rooms, thanks to the new matte screen coating. In this year's model, it effectively reduces reflections from light coming directly in front of the television. Although it is not the deepest matte available on the market, it performs adequately in most scenarios. However, it is worth remembering the previously mentioned characteristic drawback: when we sit at an angle, the coating drastically loses its properties, and the screen starts to resemble a satin-gloss construction. Therefore, if we have windows positioned at an unfortunate angle, those sitting on the side of the sofa may struggle with noticeable reflections. Despite this minor inconvenience, the U7S Pro is still an excellent choice for a bright living room. Beyond the coating itself, its main advantage is its extreme brightness. In typical television content (SDR), the screen can achieve an average of 900 nits. This is an outstanding result that places this model at the forefront of the market.
Panel brightness
Hisense U7S Pro: 903 cd/m2
9.4/10
System: VIDAA
System performance: Good
Hisense U7S Pro on our European market traditionally uses its proprietary system. This year, Vidaa underwent rebranding and changed its name to "HomeOS". When it comes to the appearance of the system itself, there are no major revolutions here – instead of purple accents, we simply have yellow ones. The system operates really smoothly and is very responsive. The television supports all typical Smart TV features, such as AirPlay, screen mirroring, and voice search. Interestingly, the new voice assistant is based on artificial intelligence, so its responses are mainly driven by AI. The only criticism that can be directed at the Vidaa system is that it does not offer the broadest library of applications. At least, this is the case as of the time of writing this review in May 2026. (The list of applications is at the bottom).
U7S Pro also performs well as a classic television for watching traditional TV, mainly thanks to the remote control with a physical numeric keypad, which we receive in the package. With it, you can easily and quickly enter the number of the station you are interested in. In the evenings, there is no need to click around blindly, as the operational part of the remote is backlit. Additionally, you don't have to worry about batteries – the remote is equipped with a solar panel, and if necessary, it can simply be charged via USB-C port. It is also worth adding that the HomeOS system (i.e., Vidaa) offers the ability to record programmes from the built-in tuner straight onto a connected USB flash drive or hard drive, as well as the option to schedule recordings. This is a significant advantage, as such a feature is already quite rarely encountered today, and it will certainly please those who use antenna TV.
7.7/10
8.3/10
| Maximum photo resolution: | Supported photo formats: |
|---|---|
Playing files from a pendrive on the U7S Pro is not a major issue. The television handles the vast majority of photo, audio, or video files without any fuss. However, we have some reservations about the resolution of supported images – it is quite limited. It's worth keeping this in mind, as during testing, images with resolutions such as 12, 20, or 24 Mpix simply would not play from the built-in player.
7.8/10
85dB
Maximum volume
Supported codecs (TV speakers)
Dolby Digital Plus 7.1
Dolby True HD 7.1
Dolby Atmos in Dolby Digital Plus (JOC)
Dolby Atmos in Dolby True HD
DTS:X in DTS-HD MA
DTS-HD Master Audio
The sound on the U7S Pro is really good, and certainly above average. Hisense has changed the design of the casing compared to the U7Q Pro model, and now at the back, we find a built-in subwoofer, which is a low-frequency speaker. Thanks to this, the bass is well audible. The Chinese manufacturer has heavily promoted its collaboration this year with engineers from Devialet, who were responsible for the audio tuning in this model. Proof of this is the aforementioned logo on the casing. The only thing we must criticise is the television's performance at full power. At maximum volume (set to 100%), the casing vibrates unpleasantly, and the annoying creaking of plastic is clearly audible. Fortunately, reducing the volume to around 80% completely eliminates this problem.
Acoustic Measurements
No acoustic data
Software version during testing: V01.09.50D.Q0115
Subpixel Structure:
Panel uniformity and thermal imaging:
Backlight Type: Mini-LED QLED
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Journalist, reviewer, and columnist for the "ChooseTV" portal
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