Katarzyna Petru
Hisense announces two strong new additions in the premium projector segment – a completely new model XR10 and PX4-PRO, which is set to replace the current PX3-PRO. The manufacturer has already revealed the first details, while the full technical specification of both devices will be unveiled during the CES 2026 trade show.
The Chinese brand has been building a strong position in the projector market for years, mainly due to the TriChroma Laser technology, first showcased in 2019. It is Hisense that is behind the popularisation of the term "Laser TV," the most advanced example of which is the flagship ultra-short-throw projector L9Q (2025), capable of displaying a huge image from a minimal distance from the wall.
Hisense XR10 – a new league of laser projectors
The biggest novelty in the offer is Hisense XR10, described by the manufacturer as the "first of its kind" projector, designed for film enthusiasts expecting cinematic images without compromises in design, flexibility, and quality.
The XR10 is enclosed in a compact, cubic casing, stylistically closer to the M and C series, but its capabilities are clearly meant to exceed previous Hisense constructions. The manufacturer suggests that the performance of the new projector can even compete with gigantic screens, such as the 136-inch MX MicroLED or the 116-inch RGB-MiniLED, unveiled earlier this year. Key technologies of the XR10 include:
LPU 3.0 Digital Laser Engine – the latest generation of laser engine
pure RGB laser light source
new chipset with AI support
brightness of up to 6,000 ANSI lumens, allowing for comfortable viewing even during the day
native contrast ratio of 6,000:1
optical zoom of 0.84x – 2.0x
image diagonal from 65 to even 300 inches
The projector uses 16 glass lenses that provide high light transmission and temperature stability, as well as a new IRIS system, which dynamically adjusts the aperture and exposure depending on lighting conditions. This ensures that the image remains optimal even when viewing begins at dusk, and the light in the room gradually fades. Additionally, Hisense announces:
significantly expanded coverage of the BT.2020 colour space
6% speckle reduction
four-camera system + dual TOF, which automates the projector setup process
Hisense PX4-PRO – successor to the PX3-PRO in the higher tier
The second novelty is the Hisense PX4-PRO, which is the direct successor to the PX3-PRO. The model is based on the latest generation TriChroma Laser and also utilises the new IRIS system, known from the XR10. The key features of the PX4-PRO are:
resolution of 4K
3,500 ANSI lumens brightness
contrast ratio of 6,000:1
IMAX Enhanced certification
ultra-low latency, making it an attractive option for gamers as well
Although the PX4-PRO does not match the XR10 in terms of brightness and sophistication, it is still expected to offer very good image quality even in brighter rooms.
Prices – what to expect?
Hisense has not yet announced the official prices for the new models. For comparison, last year's L9Q currently costs around £3,999, while the PX3-PRO is in the region of £1,799. The new projectors are certainly not going to be cheap, but they will still remain significantly more affordable than extremely expensive solutions, such as MX MicroLED (approx. $100,000) or Hisense 116UX MicroRGB (£24,999).
Indicative comparison prices (current Hisense models)
Model | USD | AUD | GBP | EUR | PLN |
|---|---|---|---|---|---|
Hisense L9Q | ~5,100 | ~7,800 | 3,999 | ~4,650 | ~19,900 |
Hisense PX3-PRO | ~2,300 | ~3,500 | 1,799 | ~2,100 | ~9,000 |
Hisense MX MicroLED | 100,000 | ~155,000 | ~78,000 | ~92,000 | ~400,000 |
Hisense 116UX MicroRGB | ~31,500 | ~48,500 | 24,999 | ~29,000 | ~125,000 |
Prices are indicative and are for comparison of segments only – official amounts for XR10 and PX4-PRO will be announced at CES 2026.
