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Xbox is celebrating its 25th anniversary in quite an unconventional way, combining gaming with the world of beverages. The new collaboration with Fanta is not just limited packaging, but also real rewards and bonuses in games. Players will be able to scan codes and participate in special challenges. Consoles, equipment and add-ons for popular titles are up for grabs. This is one of the more creative marketing campaigns in recent months.
Limited Edition Fanta for Gamers
Microsoft and Fanta have prepared a special collection of cans and bottles inspired by games. The packaging will feature motifs from titles such as Halo, Call of Duty, World of Warcraft, Diablo IV, and Forza Horizon 6.
Additionally, a new flavour Fanta Crimson will be created specifically for this campaign. Each package contains a QR code that unlocks special challenges. Participants can engage in tasks and earn rewards and bonuses for games. Among the prizes, there will be Xbox Series S consoles, controllers, and Game Pass subscriptions.
The collaboration doesn't end with physical rewards. Gamers can earn unique in-game items, such as special skins or add-ons. This applies to titles like Diablo IV, Halo, and Call of Duty, further encouraging participation in the campaign. In May, there will also be a special event in Los Angeles inspired by the world of Diablo IV. There, gamers will be able to participate in interactive experiences and compete for additional prizes, including gaming gear and trips to industry events.
This collaboration shows how much gaming is today intertwined with other industries. Xbox uses its biggest brands to create something more than just a regular promotion. For gamers, it’s an opportunity to earn bonuses, and for brands, a way to reach a huge community.
source: Xbox
