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Spotify takes another step beyond music and begins to delve further into the world of fitness. Thanks to a new partnership with Peloton, users will be able not only to listen to music while exercising but also to access full-fledged video workouts directly in the app.
Spotify as a Training Centre
Until now, Spotify was mainly associated with workout playlists, but the platform now wants to become something more. The new fitness section offers video workouts, materials from trainers, and content from popular creators related to health and physical activity. In practice, this means that users no longer have to switch between different apps. Music, training, and motivation can now be in one place, which significantly simplifies the entire exercise process.
What Premium users will receive
Individuals using the Premium version will gain access to full workouts from Peloton, ad-free and with the option to download them for offline use. This is a significant change, as Peloton has so far been rather a closed ecosystem. Additionally, workouts will be available in several languages, and users will be able to access them on various devices, from smartphones to televisions and smart speakers.
Spotify states that over 70% of users utilise the app during workouts, so the development of this category seems natural. The platform wants to leverage this trend and transform into a place that not only delivers music but also supports daily habits and lifestyle.
Spotify is clearly expanding its role and starting to compete not only with music services but also with fitness applications. If the integration takes off, it could be one of the more interesting directions for the platform's development in the coming years.
source: cnet
