Katarzyna Petru
Weybridge – 23rd September 2025 – Sony, in collaboration with AV specialists from Celexon and signage software creators – connectSignage – has presented a new premium kiosk installation based on 98-inch BRAVIA BZ53L 4K Professional Displays. The solution has been designed as a double-sided, attention-grabbing structure intended for visual communication at a 1:1 scale – perfect for retail, corporate, and educational spaces.
Dual-Sided Display on 98 Inches
The heart of the kiosk consists of two Sony BRAVIA BZ53L displays, each with an impressive diagonal of 98 inches, positioned in portrait format, back to back. The construction, standing at 220 cm, becomes the focal point of any space – from shops, gyms and universities to offices and showrooms. With dual content playback, it is possible to simultaneously display advertising, branding, and informational messages in both directions.
Elegant installation and simple content management
The technical side is managed by Celexon, which provided a high-quality display mount, allowing for easy and clean installation – with no drilling and installation dust. Meanwhile, connectSignage adds its CMS solution – a no-code content management platform, fully compliant with GDPR and hosted in a climate-neutral manner in Germany. The system allows users to create and control content 24/7, without the need for programming knowledge. The whole system is covered by a three-year Sony Premium Support.
Deep Black Non-Glare – clear image in all conditions
Sony BZ-L displays are equipped with Deep Black Non-Glare technology, combining an anti-reflective coating with a low-glare surface. As a result, the image remains high-contrast, sharp, and free from reflections – even in strong daylight or spot lighting.
Partners' Voices
– “Together with Sony, we created a visually impressive stela that can be effectively set up in any showroom or point of sale. The screen and mount create a coherent, elegant whole, and installation is quick and hassle-free” – says Jens Gehring, Brand Business Director at Celexon.
– “Digital signage works when the content can be created and deployed effortlessly. With our software connectSignage and Sony displays, it's really child's play” – adds Patrick Schröder, CGO at connectSignage.
– “We’re showing together what premium digital signage can be – simple to implement, visually striking and attractive for business” – emphasises Noelle Giesselbach, Trade & Segment Marketing Manager at Sony Europe.
Ecology and Sustainable Development
Sony places a strong emphasis on ecological aspects. The enclosures of the BZ-L series are partially made from recycled materials, including SORPLAS™, and the SoC architecture reduces the need for additional components. The Eco Dashboard panel and light sensor allow for monitoring and optimising energy consumption. As a result, the overall design features low power consumption.
For its efforts in sustainable development, Sony Europe received a gold medal from EcoVadis in December 2024, ranking among the top 5% of the most sustainable companies in the world.
Availability
The new Sony kiosk solution will be available from the end of September 2025 in Germany. The company is considering expanding the offer to other European markets.
