Samsung adds another sports app! SQUASHTV is coming to all the manufacturer's Smart TVs!

Samsung is not slowing down when it comes to expanding its sports offering. The company has just announced the global launch of the official SQUASHTV app on all its Smart TVs — from this year's models to many older versions with Tizen. This is another step towards placing a stronger emphasis on sports on the big screen. In recent months, Samsung has already added, among others, FloSports in the USA and RugbyPass on TV Plus in the USA and the UK. Now the same is happening with squash.

CHOOSETV on Samsung TV – what does it offer?

The CHOOSETV application is the official platform of the Professional Squash Association (PSA). On Samsung televisions, it will provide access to:

• over 2,000 matches live and on demand,

• events from 35 PSA Squash Tour tournaments in the 2025/26 season,

• extended highlights,

• expert analysis,

• interviews, podcasts, and behind-the-scenes content.

Fans will get not only streams but also a complete range of content that allows them to learn more about the players, their preparations, the behind-the-scenes of the competitions, and the stories of entering the world of squash. This is a major step for the sport, which, thanks to Samsung, is reaching screens in millions of homes around the world.

Samsung: more sport for free

Dan Harvie, VP of the TV department at Samsung UK & Ireland, announces that the addition of SQUASHTV perfectly aligns with the company's strategy:

“With free access to sports – squash, American football, rugby, wrestling, and women's football – we provide users with the opportunity to personalise content and additional value alongside premium picture quality.”

Samsung is indeed heavily investing in free sports content, and it looks like it is just getting started.

Is it a good time to buy a TV? Black Friday speaks for itself

If someone is planning to replace their television – Samsung gently suggests that now is the best time. Most of the manufacturer's models are heavily discounted this week, and the promotions also include Mini-LEDs, OLEDs, and cheaper models from the Crystal line.