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Netflix is preparing one of the biggest changes to its mobile app in years. By the end of April, users will see a new feed of vertical videos, which is designed to work similarly to what we know from TikTok or YouTube Shorts.
Netflix focuses on quick and short content
The new feature is set to display short clips, trailers, and excerpts from films and series directly on the main screen of the application. Users will be able to quickly scroll through the materials and decide if they want to watch the entire content. This is a significant shift in Netflix's approach, which until now has primarily concentrated on traditional browsing of the catalogue. Now the platform aims to capture users' attention faster and in a more 'scrollable' manner, adapting to contemporary habits.
The battle for viewer attention continues
The inspiration from short video formats is not coincidental. Such content now dominates the internet, and more and more platforms are trying to utilise it. Even Disney has already announced similar solutions in its application. Netflix hopes that this will not only facilitate the discovery of new productions but also keep users engaged in the application for a longer time. Short videos can function as quick recommendations that immediately indicate whether something is worth watching.
Netflix is moving towards a TikTok-style model of consuming content, which could completely change the way we find films and series.
source: cnet.com
