Katarzyna Petru
Bang & Olufsen once again proves that it can combine technological perfection with artisanal craftsmanship. The Danish brand has presented the Beosound Premiere – a premium soundbar that redefines the concept of luxury in home cinema.
Aluminium, light and 3D sound
The new Beosound Premiere is not just an audio device, but also a piece of art. The casing made from pure, precisely machined aluminium conceals 10 custom drivers, each with its own independent amplifier. Completing the ensemble are 90 LED lights, creating a subtle, “ethereal glow,” particularly striking in dimly lit interiors.
Bang & Olufsen describes its new soundbar as a “three-dimensional sculpture” that reflects the three-dimensional nature of the sound it generates. At the centre of the casing is a high-frequency speaker directed upwards, resembling a jewel – both symbolic and impressive. Its surface is adorned with 1925 micro-holes, which represent a subtle reference to the year the company was founded.
Wide Stage Technology – sound beyond the frame
Beosound Premiere is the first Bang & Olufsen device featuring the new Wide Stage technology. This proprietary signal processing system creates a spatial sound effect, as if additional speakers are placed around the listener. The result? An impressively wide soundstage, significantly exceeding the physical boundaries of the soundbar itself.
Luxury in Details
The soundbar will be available in three finishes – Natural Aluminium, Gold Tone, and Black Anthracite – and for the most demanding, a limited edition Haute Edition has been prepared. Each of the 25 copies of this version will feature a unique, hand-milled pattern, the creation of which takes over 17 hours.
Price commensurate with the class
Luxury comes at a price – and Bang & Olufsen does not pretend otherwise.
Here is the complete list of Beosound Premiere models:
Version / Accessory | USD | AUD | GBP | EUR | PLN | Availability |
|---|---|---|---|---|---|---|
Beosound Premiere Haute Edition | $14,080 | A$21,100 | £11,000 | €12,870 | 55,000 zł | Limited edition (25 pieces) |
Beosound Premiere Natural Aluminium | $4,990 | A$7,490 | £3,900 | €4,560 | 19,500 zł | Pre-order, launch December 2025 |
Beosound Premiere Gold Tone | approx. $5,300 | approx. A$7,950 | ~£4,100* | ~€4,800* | ~20,500 zł* | Launch February 2026 |
Beosound Premiere Black Anthracite | approx. $5,450 | approx. A$8,180 | ~£4,250* | ~€4,970* | ~21,000 zł* | Launch March 2026 |
Grey Melange Cover (fabric) | $320 | A$490 | £250 | €290 | 1,250 zł | Optional |
Oak / Dark Oak Panels (wood) | $1,280 | A$1,920 | £1,000 | €1,170 | 5,000 zł | Optional |
*Estimated prices (Bang & Olufsen has not yet provided official amounts for these versions).
Home Cinema Centre
Beosound Premiere can be connected with other speakers of the brand, creating a complete 7.1.4 system with Dolby Atmos support. This device is designed not only for listening but for experiencing sound – in the most stylish form you can imagine.
