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New leaks suggest that Apple may make quite a controversial decision with the iPhone 18. Instead of raising the standard across the entire lineup, the company is said to focus on developing the Pro models, while the basic version may receive older display technology. This shows how much Apple is starting to differentiate its devices and where the largest investments are really being made.
Older Screen in the New iPhone
According to leaks, the base iPhone 18 may utilise M12+ OLED technology, which is a solution based on panels already known from models a few years ago. In comparison, the Pro versions are set to receive much newer M16 panels, which offer better energy efficiency and overall higher image quality. In practice, this means that the difference between the base model and the Pro version may be more noticeable than ever, particularly in terms of brightness, efficiency, and overall screen experience.
Apple's Strategy is Starting to Change
This decision is not arbitrary and arises from rising production costs, especially in the context of new chips and memory. Apple may deliberately maintain a lower level of components in cheaper models to fund the development of premium devices. In practice, this means a greater gap between the base version and the Pro, which is intended to encourage users to opt for the more expensive models. This is a strategy that has already been effective in many other segments, but here it may be more noticeable than before.
If this information is confirmed, the basic version of the iPhone 18 may be less appealing than expected, especially for those who pay attention to the screen. Apple will likely focus its marketing on the processor and camera, but the technological differences between models may become one of the main topics after the launch.
source: wccftech
