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Apple is making a stronger move into the business segment. The company has introduced Apple Business, a new platform designed to integrate device management, communication, and tools for companies in one place. This solution is aimed at both small businesses and large organisations.
One platform for managing the entire ecosystem
Apple Business integrates functions that were previously scattered. The most important element is the Mobile Device Management (MDM) system, which allows companies to control Apple equipment from a single panel. This makes it easy to assign settings, applications, and security for specific teams. New devices can be prepared for use even before the first launch, significantly simplifying deployment. The platform also introduces managed Apple accounts, which separate business data from private data. This is particularly important in the context of security and hybrid work.
Mail, calendar and your own domain included
Apple is also adding a suite of communication tools. Companies can utilise mail, calendar and a user directory with their own domain, which allows for a more professional image. The system enables easy meeting scheduling, team management and quick access to contacts. Everything operates within a single environment, without the need for external services. This approach resembles competitive solutions, but Apple focuses on simplicity and integration within its own ecosystem.
Apple Business is not only about managing a company from within. The platform also provides tools for establishing a presence in Apple services. Companies can manage their profile on Apple Maps, Wallet and search engines, adding photos, promotions and location information. There is also integration with the Tap to Pay feature on iPhone, allowing for direct payment acceptance with visible branding. Additionally, the platform offers statistics that show how users find and interact with the company.
Apple Business is an attempt to create a single, cohesive environment for businesses. Device management, communication and marketing come together on one platform, which can simplify daily tasks. If Apple successfully develops this ecosystem, it could become a viable alternative to popular business solutions.
Source: Apple
