Katarzyna Petru
YouTube is introducing a new feature based on artificial intelligence that allows Premium users to create playlists using simple text or voice commands. To use it, just go to the Library tab, click New, and select the AI playlist option. Then the user enters a keyword describing the genre, and the system itself compiles a matching list of tracks. The feature aims to accelerate music discovery and better match playlists to the mood and occasion.
AI becoming increasingly important in YouTube’s strategy
As reported by techcrunch, YouTube has been experimenting with using artificial intelligence to create playlists for some time now. As early as July 2024, a feature for generating personalised radio stations based on user recommendations was being tested in the USA. Similar solutions have also been implemented by competitors such as Spotify, Amazon Music, and Deezer, which shows that AI is becoming the standard in streaming services.
At the same time, YouTube is consistently enhancing the appeal of its Premium plan. Recently, the platform began restricting access to song lyrics in the YouTube Music app for some free users, explaining this as a test being conducted on a small group of ad-supported accounts. The entire strategy aligns with the growing significance of subscriptions for Google, which recently announced that together, Google One and YouTube Premium already have 325 million paying users.
