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Xbox is sending a clear signal that big changes are coming. In an internal message to employees, Microsoft management admitted outright that the current operating model is no longer sufficient and the company must adapt to the new realities of the gaming market.
Xbox admits to issues
One of the most surprising elements of the statement is its honesty. The company openly talks about problems such as the slow introduction of new features on consoles, a weaker position on PC, and rising prices that are becoming an issue for gamers.
It was also pointed out that the user experience is too fragmented. Social features, searching, and personalisation do not work as well as they should, which affects the perception of the entire platform. This shows that Xbox acknowledges its weaknesses and wants to improve them.
New vision: one platform everywhere
The most important change is the direction Xbox wants to take. Instead of focusing solely on the console, the company is betting on an ecosystem available everywhere. Games are meant to run on consoles, PCs, mobile devices, and in the cloud, with progress and friends always accessible regardless of the platform.
This approach means a greater emphasis on services like Xbox Game Pass and the development of cloud gaming. The company also wants the platform to be more open for creators, from small teams to the largest studios.
What’s next for Xbox
Microsoft clearly indicates four main areas of development: hardware, games, user experience, and services. In practice, this means better consoles and accessories, a stronger game offering, improved interface, and further development of Game Pass and the cloud.
An interesting element is also the announcement of reconsidering the approach to exclusivity, which could mean even more Xbox games on other platforms.
Xbox is entering a new phase, wanting to be more of a platform than just a console. The company is focusing on accessibility, flexibility and global reach, which could significantly change the way we play in the coming years.
source: Xbox
