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Samsung is unlikely to raise the price of the upcoming Galaxy Z Fold 8 model, despite the global increase in the costs of electronics production. This decision is said to be influenced by Apple's aggressive entry into the foldable smartphone market, which forces the Korean manufacturer to maintain competitiveness in the ultra-premium segment.
Pressure from Apple
The main reason Samsung is considering freezing the prices of its foldables is the upcoming launch of the first foldable iPhone. According to the latest reports, Apple is ramping up its production plans, aiming for a volume of around 15 million units, instead of the originally estimated 8 million. While initial leaks suggested a price of around $2400, current estimates indicate a figure closer to $2000, placing the Apple device in direct competition with the Galaxy Z Fold line.
Digital Trends writes that maintaining a stable price will be a challenge for Samsung. Rising costs of memory and processors have already forced price increases in the Galaxy S26 series. However, in the case of the Galaxy Z Fold 8, Samsung aims to maintain price attractiveness in order not to concede ground to a new competitor, who enjoys immense consumer trust even before their official debut.
Cost Cutting
In order to balance expenses without raising the final price, Samsung plans to optimise its supply chain. Reports indicate an increase in the share of components sourced from Chinese suppliers. This is particularly significant as the Galaxy Z Fold 8 is set to bring substantial design improvements, including a new display technology that completely eliminates the visible screen crease.
The use of newer panels is usually associated with a higher margin and price; however, given the current market situation, Samsung must prioritise defending its market share. If Apple indeed debuts its foldable smartphone this year, the Galaxy Z Fold 8 will need to convince customers not only with innovation but above all with good pricing.
Source: Digital Trends
