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Just a few years ago, buying a nearly 100-inch TV was a dream reserved for a select few. Today things look completely different, and the biggest manufacturers are investing ever more heavily in the ultra-large screen segment. Growing competition means prices are falling much faster than they did for smaller models. As a result, home cinema is becoming accessible to more and more people. The expansion of this segment is being driven mainly by Chinese manufacturers and the LCD panel factories there. All signs point to TVs getting even bigger in the years ahead.
98-inch and 100-inch TVs are joining the line-ups of more manufacturers
The first affordable 98-inch TV was unveiled by TCL in 2022. A year later Hisense responded with its own 100-inch model. The success of those models led Samsung and Sony to quickly join the segment. In the following years, the range of giant TVs began to expand rapidly. LG first introduced a 98-inch LCD TV, and later a 100-inch model as well. In 2025, similar devices also appeared in the line-ups of many smaller manufacturers. This year Philips is also joining the companies offering such models, with a TV from its The One series. Analysts say this indicates the very large TV segment has matured. However, most available models use 4K panels rather than 8K. Manufacturers now consider higher resolution less important than an attractive price. At the same time, Black Friday promotions are steadily driving down the prices of the largest TVs. Last year, one of TCL's 98-inch models cost just around $1,000 during the sale.
Chinese factories drive the market, and the future belongs to even bigger screens
The growth of the large TV segment is largely driven by Chinese LCD panel makers. All 98-inch LCD panels are currently produced by TCL CSOT. Meanwhile, 100-inch screens are supplied by BOE and HKC. As a result, production of large TVs is gradually shifting from South Korea and Taiwan to China. LCD manufacturers are using this strategy to more effectively compete with OLED TVs, which are becoming increasingly popular in smaller sizes. At the same time, very large TVs are beginning to displace projectors, offering significantly better image quality and support for modern HDR technologies. 115-inch models are already available on the market. The first 130-inch LCD TVs are expected to appear in 2026. Experts warn, however, that further size increases may face limits related to transport and installation of such devices. In the future, rollable TVs or modular LED displays could become an alternative. The industry is also developing virtual reality technologies that could replace enormous screens in homes.
98-inch and 100-inch TVs are no longer an exclusive luxury for the few. Growing competition and the expansion of Chinese factories mean prices are falling rapidly, and manufacturers are already preparing the next generation of even larger screens, reaching up to 130 inches.
source: flatpanelshd
