Katarzyna Petru
During this year's IFA 2025 trade show in Berlin, TCL not only showcased its latest products but also brought fresh energy in an Olympic style to the European market. As the global number 1 in the Mini LED TV category and an official partner of the International Olympic Committee, the brand set up an impressive booth covering over 2,500 m² in hall 21A. This is a space where technology, sport, and lifestyle intersect, creating a vision of a smart, connected life.
QD-Mini LED TVs – top-notch entertainment
TCL has confirmed its dominance in the Mini LED TV segment by showcasing a full range of new products. Among them are the C6K, C7K, C8K and C9K series – featuring cinematic picture quality, refresh rates of up to 144 Hz, and audio from Bang & Olufsen. However, the true star is the giant 115X955 Max – the world's largest QD-Mini LED TV, which combines perfect sharpness, smooth motion, and powerful ONKYO Dolby Atmos sound.
For the most demanding, the X11K series has been created – TVs designed for a complete home cinema experience, with precise backlighting and immersive audio.
Gaming and Professional Monitors
TCL has also introduced a new generation of QD-Mini LED monitors. The 57R94 Ultra-Wide 32:9 model turns your desk into an immersive workspace and entertainment hub, while the 34R83Q and 27R83U are aimed at creators, gamers and professionals who demand high colour accuracy and smooth visuals.
Sound that matches the picture
There were no shortages of audio premieres at the booth. The wireless Z700 speaker with Dolby Atmos FlexConnect and the Tutti Choral system syncs with TCL TVs, delivering up to 860 W of power. The TCL Q65H – an EISA award-winning soundbar – brings rich Dolby Atmos sound and intelligent acoustic adjustment, creating a cinema-like experience in the home lounge.
Olimpia in the Heart of Berlin
During IFA 2025, TCL strongly emphasised its role as a Global Partner of the Olympic Games. The booth featured an interactive Winter Olympic Games fan zone, meetings with TCL Team ambassadors, and activities that allowed visitors to feel the Olympic spirit.
Smart home and premium design in TCL's vision
TCL at IFA 2025 proves that innovation is not just about technology, but also about the comfort of everyday life and art. The new generation of FreshIN 3.0 and VoxIN air conditioners, Free Built-In refrigerators, Flexi and Mega Space, as well as energy-efficient P5 and F4 washing machines and dryers, show that the brand is focusing on smart solutions that support convenience and energy savings. At the same time, TCL introduces its first products made from ECORA™ material, highlighting its commitment to the TCLGreen initiative. In the NXTHOME® zone, the company has joined forces with premium brands like Roche Bobois and Alcantara, creating a vision of the home of the future where innovative devices coexist with craftsmanship and design – from the NXTPAPER 60 Ultra smartphone to the Italian Castelli Milano notebook. This is proof that technology can be functional, aesthetic, and sustainable at the same time.
What TCL showcased in Berlin can be summed up in one sentence: the brand is not only dynamically advancing technologically, but also knows how to weave its innovations into emotions, culture, and sport.
