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Spotify is taking another step beyond music and is starting to delve deeper into the world of fitness. Thanks to a new collaboration with Peloton, users will not only be able to listen to music while working out, but also access full-fledged workout videos directly within the app.
Spotify as a training centre
Up until now, Spotify has been mainly associated with workout playlists, but now the platform wants to become something more. The new fitness section offers workout videos, materials from trainers, and content from popular creators related to health and physical activity. In practice, this means that users no longer have to switch between different apps. Music, training, and motivation can now all be in one place, significantly simplifying the entire workout process.
What Premium Users Will Get
People using the Premium version will gain access to full workouts from Peloton, ad-free and with the ability to download them offline. This is quite a change, as Peloton has previously been a rather closed ecosystem. Additionally, the workouts will be available in several languages, and users will be able to use them on various devices, from smartphones to TVs and smart speakers.
Spotify states that over 70% of users utilise the app during workouts, so the development of this category seems natural. The platform wants to capitalise on this trend and transform into a place that not only provides music but also supports daily habits and lifestyle.
Spotify is clearly expanding its role and starting to compete not only with music services but also with fitness apps. If the integration takes off, it could be one of the more interesting directions for the platform's development in the coming years.
source: cnet
