Katarzyna Petru
Hardly had IFA 2025 in Berlin wrapped up when Samsung announced another major event. Consumer Electronics Show 2026, taking place in January in Las Vegas, is the largest consumer electronics trade show in the world. This is where devices debut every year that later go on sale and set trends for the coming years.
Largest Booth in Samsung's History
This time, the Korean giant will showcase the largest exhibition space ever prepared. The booth located at the prestigious Wynn & Encore Las Vegas will symbolise the entrance into a new era of shows. For the first time, Samsung will combine television and home appliance displays in a single space, presenting a comprehensive ecosystem of devices.
Eco-system and innovations under one roof
Visitors will see the full range of Samsung's offerings – from QLED, Neo QLED, and OLED televisions, through AI solutions, to smart appliances. The whole thing aims to demonstrate how much the company focuses on integration and seamless connectivity between devices, creating a cohesive experience for users.
ChooseTV in Eureka Park
At the same time, Samsung will showcase its C-Lab program – a startup incubator – in Eureka Park. It is here that young innovators will present projects that could change the market in the future. In this way, Samsung emphasises that it wants to be not only a leader in technology but also a patron of creativity and entrepreneurship.
One of the leaders for 19 years
Samsung has been at the top of the global television market for nearly two decades. Its strength lies in continuous innovation, the highest quality of workmanship, and premium design, especially in the large screen segment. What surprises will it have in store this time? We'll find out in January 2026 at CES in Las Vegas.
Samsung has been setting trends and introducing innovations to the television market for years. If you want to see which models stand out the most today, check out our ranking of Samsung televisions!
