Katarzyna Petru
Samsung is launching a brand new collection of 22 artworks straight from the Art Basel Paris 2025 fair, now available at the Samsung Art Store in 4K resolution. This collaboration allows you to transform any living room into a true art gallery – without leaving home.
The art that speaks to the present
The new collection features works by artists from Africa, Asia, Europe, and Latin America – from renowned masters to the most exciting contemporary names. What unites them all is a shared goal: to capture the “here and now” – the emotions, conflicts, and ideas that define the year 2025.
Particular attention should be drawn to the works of Pascale Marthine Tayou, such as Dreams in Giza, in which the artist addresses themes of migration and cultural identity. Ludovic Nkoth, on the other hand, strikes emotional chords related to the sense of belonging and diaspora in his pieces The Wait and A Day’s Weight. Alongside them, we will also see works by Tanja Nis-Hansen, Miao Ying, Roberta Brambory, and Jessy Razafimandimby – creators who give new meaning and freshness to the global discourse of art.
“This collection speaks to contemporary issues – about what inspires artists and audiences today,” says Daria Greene, head of the curatorial department at Samsung Art Store. “The collaboration with Art Basel demonstrates how broad, diverse, and passionate today’s art scene is.”
Technology that Becomes Art
During Art Basel Paris 2025, at the legendary Grand Palais, visitors will be able to see these works displayed on Samsung Art TV screens – and discover how technology can transform an ordinary television into a window to the world of culture.
The event director, Clément Delépine, emphasises:
“Art Basel is not just an exhibition of works, but above all, the conversations that arise from them. Thanks to our collaboration with Samsung, these conversations can reach people all around the world – in a new, truly engaging way.”
Samsung will also showcase a unique exhibition dedicated to Seundja Rhee – a Korean artist who has spent years creating in Paris, blending colour, form, and emotion in a unique, lyrical abstraction.
4K Gallery in Your Home
The entire collection is now available in the Samsung Art Store in 4K UHD, and thanks to the Samsung Neo QLED display technology, every detail, colour, and texture of the artwork looks like it’s in a real gallery.
The platform works on all Samsung 2025 series televisions, including The Frame and The Frame Pro – models that have become icons of modern design.
The Frame Pro offers:
new Neo QLED display with better contrast and deeper blacks,
Anti-Reflection Matte Display that eliminates glare,
Wireless One Connect Box system with the ability to hide cables even up to 9 metres,
as well as fully interchangeable frames and various sizes to match the interior.
This year, the Art Store has also been expanded with Neo QLED and QLED with AI models, allowing even more users to discover art in their homes - like never before.
Art and technology in one frame
Samsung once again shows that art doesn’t have to be reserved for galleries. Thanks to Art Store and the collaboration with Art Basel Paris 2025, works from the largest art event in Europe can now be admired... on your own wall.
Collection: Art Basel Paris 2025 x Samsung Art Store
Number of works: 22
Availability: globally in 4K UHD
Televisions: The Frame, The Frame Pro, Neo QLED, QLED 2025
