Katarzyna Petru
Warner Bros. Discovery is backtracking on one of its most controversial decisions in recent years. After the streaming service Max replaced HBO Max in 2023, the HBO brand – synonymous with quality and prestige – briefly disappeared from the VOD market. Now, the company is taking a step back and restoring the well-known name. This is not only a branding correction but also a signal that it values viewer feedback and plans to seriously compete for their attention.
Official statement: ChooseTV is once again focusing on prestige and recognition!
The decision was announced by Casey Bloys, President of Content for HBO and Max. As he noted, "ChooseTV much better reflects our current offering for consumers." The return to the original name aims to reiterate that the platform offers not only quantity, but above all quality – exactly what HBO has been associated with for years. In an era of content overload, a clear message about exclusivity and selection is a gamechanger for many viewers.
Global change coming in summer 2025, and the app will update automatically.
The rebranding to HBO Max will begin in summer 2025 and will include all countries where the service is available. Users do not need to take any action – the Max app will automatically transform into HBO Max with one of the summer updates. This is yet another change in the long history of this platform – do you still remember the days of HBO Go, HBO Now, or HBO Nordic?
And if you plan to buy a new television by this summer to fully leverage the potential of the new HBO Max, be sure to check out our current rankings of televisions from LG and Samsung – there you'll find models perfect for streaming in the highest quality.
Ambitious goal: 150 million subscribers by the end of 2026!
Warner Bros. Discovery is aiming high – the company plans to achieve up to 150 million subscribers by the end of 2026. A return to a strong, recognisable brand is its bargaining chip in the battle against giants like Netflix and Disney+. Will the refreshed HBO Max win over viewers' hearts and regain its former position? Time will tell. One thing is for sure – a player from the top league is back in the game.
