Paweł Koper
We've learnt the first official prices for this year's LG OLED TVs for 2026. Although the information comes directly from the manufacturer's American store, it gives us a very clear idea of how much we'll need to pay for the new generation of screens. The start of pre-sales in the USA is usually a sign that the European debut is just around the corner.
Price of LG OLED G6: Flagship with 2nd gen Tandem OLED panel
The flagship G6 series generates the most excitement, having received significant improvements under the hood this year. LG has opted for the second generation of Tandem OLED panels, which is expected to provide even higher brightness and greater resistance to pixel wear. Once again, as last year, the G series will come with a 5-year warranty on the panel. Prices start from $2500 for the 55-inch model, which when converted to Australian dollars (considering the current exchange rate and GST) amounts to about $12,300 AUD. Is that a lot? For a launch price, it's actually standard, closely matching last year’s pricing for the G5 series.
Price of LG OLED C6 and C6H
For most users, the C6 series will be crucial. Here, LG maintains its tried-and-true strategy, offering screens from 42 to 65 inches. The new addition is the C6H line, which comes in the largest sizes – 77 and 83 inches, and prices for the "Hyper" version with the Tandem OLED panel start at $3700, which is about 13000 zł for the 77" variant.
Prices and specifications of the G6, C6H and C6 series
Model | Size | Price (AUD) | Price (PLN + VAT*) | Matrix specification |
C6 | 42" | $1 400 | ~6 900 zł | OLED 4K Evo |
C6 | 48" | $1 600 | ~7 900 zł | OLED 4K Evo |
C6 | 55" | $2 000 | ~9 800 zł | OLED 4K Evo |
C6 | 65" | $2 700 | ~13 300 zł | OLED 4K Evo |
C6H | 77" | $3 700 | ~18 200 zł | Tandem OLED + Hyper Radiant Color |
C6H | 83" | $5 300 | ~26 100 zł | Tandem OLED + Hyper Radiant Color |
G6 | 55" | $2 500 | ~12 300 zł | Tandem OLED 2nd generation |
G6 | 65" | $3 400 | ~16 700 zł | Tandem OLED 2nd generation |
G6 | 77" | $4 500 | ~22 100 zł | Tandem OLED 2nd generation |
G6 | 83" | $6 500 | ~32 000 zł | Tandem OLED 2nd generation |
G6 | 97" | $25 000 | ~123 000 zł | OLED 4K Evo |
What about the B6 and W6 models? What prices?
At this moment, the official prices for the B6 models and the luxury W6 series remain unknown. However, we know a bit more information about the cheapest OLED in the lineup. LG B6 is set to use a new, cheaper-to-produce OLED SE panel. This is the same panel that we expect to see from the competition (e.g. in the Panasonic Z85C model). This should allow for a more aggressive price battle in the entry-level segment. It might make the B6 one of the most popular TVs in the second half of the year.
As always with new releases, it's worth remembering that launch prices represent the highest level we will see this year. History teaches us that it only takes a few months for the prices of these models to "normalise". The period around Black Friday will bring the first significant discounts.
Curious about LG OLED models for 2026? Watch our coverage from CES in Las Vegas!
