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Netflix is preparing one of the biggest changes to its mobile app in years. By the end of April, users will see a new feed of vertical videos that is set to operate similarly to what we know from TikTok or YouTube Shorts.
Netflix focuses on quick and short content
The new feature will showcase short clips, trailers, and excerpts from movies and series directly on the main screen of the app. Users will be able to quickly scroll through the materials and decide if they want to watch the entire thing. This is a significant shift in Netflix's approach, which has primarily focused on traditional catalog browsing until now. Now the platform wants to attract users' attention more quickly and in a more "scrollable" manner, adapting to contemporary habits.
The battle for viewer attention continues
The inspiration from short video formats is not accidental. This type of content dominates the internet today, and more and more platforms are trying to utilise it. Even Disney has announced similar solutions in its app. Netflix aims to not only facilitate the discovery of new productions but also to keep users engaged in the app for longer. Short videos can serve as quick recommendations that immediately show whether something is worth watching.
Netflix is heading towards a TikTok-style model of consuming content, which could completely change the way we find movies and series.
source: cnet.com
