Katarzyna Petru
LG Display has announced that 2025 will be the "year of inauguration" for AI-based innovations. The company is integrating artificial intelligence into the design and production processes of OLED screens, reducing task completion time from months to just a few days. As Lee Hee-dong, head of the newly formed Design AI team, highlights, the implementation of proprietary tools has already improved profitability by over 200 billion won, and avoiding costs from external systems has resulted in an additional 10 billion won in savings.
Revolution in the Design of Irregular Screens
One of the most innovative projects is "edge design AI" – an algorithm that automates the creation of compensatory patterns for screens with irregular shapes, such as curved panels or models with ultra-thin bezels. Previously, preparing such a design took about a month and required numerous attempts and revisions. Now, AI has shortened this process to just eight hours while minimising the risk of errors and material waste.
AI in OLED production – faster, cheaper, better
LG Display has also created an “AI production system” that analyses the causes of production issues and suggests the best solutions. As a result, the time to improve quality has been reduced from 23 days to two, translating into an additional 20 billion won in savings. This system alleviates the burden on quality control teams, allowing them to focus on strategic improvements instead of tedious data collection and analysis.
HI-D – AI assistant for employees
The company is also developing its internal AI assistant "HI-D", which supports employees in their daily work. It offers, among other things, information retrieval, real-time translations, automatic note-taking, email summarisation, and document drafting. This is another step towards full integration of AI at every stage – from product conception to mass production.
