Redakcja Choose TV
Apple is preparing one of the biggest changes in iPhone history, but everything indicates that users may have to pay a hefty price for it. According to the latest reports, the iPhone 20 model is set to introduce a completely new design with a curved screen on every side, creating an almost bezel-less effect. The problem is that such technology is expensive to produce, and additionally, the components market, especially memory, is starting to cause more and more issues.
Exclusive OLED and Rising Costs
The biggest challenge for Apple appears to be the screen. Everything suggests that only Samsung will be able to supply the appropriate OLED panels with such advanced construction. This exclusivity means higher component prices – similar to the times of the iPhone X when Apple had to pay significantly more for displays. Now, the situation may repeat itself, or even worsen, as quad-curved technology is even more demanding. On top of that, the rising cost of RAM, which makes up an increasing portion of the overall device price, adds to the challenge. As a result, Apple may have limited room to manoeuvre when it comes to keeping the price at a reasonable level.
Shortages and Premium Strategy
An additional problem is the potential shortage of DRAM memory, which could further drive up production costs. Apple is therefore faced with a choice: either reduce margins or pass the costs onto customers. Looking at the company's previous strategy, the second scenario seems more likely. The new design and features may be used as leverage to introduce an even higher price, positioning the iPhone 20 as an ultra-premium product. For many users, this could mean that the new model will simply become out of reach.
The iPhone 20 is shaping up to be a technological breakthrough, but it could also be one of the most expensive Apple smartphones in history. The new screen and component issues may significantly affect the final price of the device.
source: wccftech
