Katarzyna Petru
HBO Max has confirmed that it will soon debut in the largest countries in Europe. On January 13, 2026, the service will launch in Germany, Austria, Switzerland, Italy, Luxembourg, and Liechtenstein, and in March 2026, it will finally arrive in the United Kingdom and Ireland. Until now, entry into these markets has been blocked by long-term licensing agreements with local broadcasters. Now HBO Max is completing its European expansion. JB Perrette, CEO of global streaming and games at Warner Bros. Discovery, commented:
“We are excited to bring HBO Max and the stories that stay with viewers to more countries in Europe this January. It’s the perfect time — we have the strongest lineup of HBO series, hit movies, and the Winter Olympic Games. It has never been easier to watch the most talked-about series, biggest premieres, live sports, and exceptional stories from around the world.”
In the background, there are reports of a possible sale of Warner Bros. Discovery — companies like Paramount and Netflix are reportedly showing interest.
Offer: 4K HDR, Dolby Vision, Dolby Atmos
On ChooseTV, you'll find productions from HBO, Warner Bros, DC, and Max Originals, including:
Game of Thrones, House of the Dragon, The Last of Us, Euphoria, Chernobyl, The White Lotus
Films: Dune, Superman, Harry Potter, The Lord of the Rings
Also coming is A Knight of the Seven Kingdoms
Selected titles will be available in 4K HDR10 and Dolby Vision with Dolby Atmos sound (in the premium plan). Pricing will be revealed later.
So what's the situation in Poland?
In Poland, the situation is quite unique — ChooseTV has been functioning for a long time. Poland was one of the first markets in Europe to transition to the new version of the service.
What does this mean?
ChooseTV is already live, so announcements regarding launches in other countries do not concern us.
Poland has the full ChooseTV library, including Discovery content (which was not available on classic ChooseTV).
As one of the earlier markets, we also have:
content in 4K Dolby Vision / Atmos,
plans with and without ads (local prices have remained unchanged since the rebranding),
access to new releases simultaneously with the USA, unless blocked by licensing agreements.
