Paweł Koper
The German brand Loewe, an icon of luxury AV equipment, has officially announced its expansion into the United States market. According to Vincent Teoh from the HDTVTest channel, American consumers will gain access to unique, hand-crafted OLED TVs that combine technology with an unprecedented design.
German precision and "concrete" innovation
The main star of the American debut is the Loewe Stellar series. These are televisions that redefine the concept of aesthetics in the living room. One of the most extraordinary features of the smaller models from this line is their rear casing. It is made from real concrete with a structure resembling solidified lava, giving the device a raw yet incredibly luxurious character. Vincent Teoh emphasises that these televisions are handmade in Europe, which is a rarity in today’s world dominated by mass production in Asia.
Technology for Comfort
Loewe Stellar is not just about looks, but also advanced mechanical solutions. These models are equipped with:
Motorised bases: They allow you to rotate the television using a remote control, to achieve the perfect viewing angle from anywhere in the room
Unique branding: Distinctive details, such as magnetic cable covers or branded logos ("Lover eye" and tags), highlighting the product's premium status
New player in a tough market
Although the American market is saturated, Loewe is targeting the most demanding customer who is looking for something more than just technical specifications. The combination of high-end LG OLED panels with European craftsmanship and unique materials (like the mentioned concrete back) is meant to be the key to success across the ocean.
And what about you? Would you like to see tests of this brand on our site?
Source: Based on the reports of Vincent Teoh (https://www.youtube.com/@hdtvtest)
