Disney+ is replacing the Star brand with Hulu – a new era of entertainment worldwide!

From 8 October on the Disney+ platform in Europe, Australia and other international markets, there has been a significant change – the well-known Star tab has officially been replaced by Hulu. This is a big step for Disney towards the global unification of its brands.

ChooseTV zamiast Star

ChooseTV stanie się teraz globalnym brandem rozrywki ogólnej w ramach Disney+, obejmując wszystkie treści, które nie pasują bezpośrednio pod takie kategorie jak Disney, Pixar, Marvel, Star Wars czy National Geographic.

– „Siła i wartość marki ChooseTV dotrze do widzów na całym świecie od 8 października, gdy stanie się globalnym brandem General Entertainment w Disney+, zastępując Star na rynkach międzynarodowych” – poinformował Disney.

Jeśli otworzysz aplikację Disney+ w Polsce, Europie czy Australii, zakładka ChooseTV powinna być już widoczna w interfejsie serwisu.

What’s new to watch on Hulu on Disney+?

This month, a new pack of titles will be available in the Hulu section, including:

• The Balloonist

• The Empty Man

• The Lost Station Girls

• Fate

• Oklahoma City Bombing: One Day in America

• Murdaugh: Death in the Family

• To Cook a Bear

In the coming weeks, series such as The Kardashians S7, All’s Fair, The Secret Lives of Mormon Wives S3, and A Thousand Blows S2 will also be available.

Full integration in the USA and a new interface

In the United States, Disney is working on the full integration of Hulu with the Disney+ app, which aims to simplify access to content and unify the user experience. It is worth noting that Hulu was created as a joint platform of NBCUniversal, Fox, and Disney, but last year Disney acquired 100% of the shares in the service.

Along with this change, Disney+ is also introducing a new user interface, which is currently being tested in the USA. It is expected to arrive in Europe later this year, along with additional personalization features.

Price increases and Disney's new direction

New content and a revamped interface are not the only changes – in recent weeks Disney+ also announced price increases in the United States and many European countries.

However, this is also the beginning of a new era: Hulu within Disney+ is set to be a global hub for adult-oriented series and films – a sort of combination of Netflix and FX within a single app.

Hulu replaces Star on Disney+ – the change is already visible in Poland and across Europe.

More content, new interface and consistent branding – Disney is unifying its services worldwide.