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Apple has announced new results regarding its environmental strategy and is doing so with flair. As much as 30 percent of the materials used in 2025 products were sourced from recycling, which is a record in the company’s history and an important step towards achieving Apple’s 2030 plan.
Recycling on a Large Scale
One of the biggest achievements is the complete transition to recycled cobalt in batteries and reclaimed rare earth elements in magnets. This is a huge change, as these materials are critical for electronics manufacturing and are also difficult to source in an environmentally friendly way. Additionally, Apple has made changes in the production of components, such as printed circuit boards, where it also uses secondary raw materials. The company emphasises that the entire supply chain must meet high environmental and social standards.
End of plastic in packaging
Apple has also achieved one of its most notable goals: the elimination of plastic from packaging. Currently, products are packed in paper materials that can be easily recycled at home. This is the result of many years of work on alternatives to plastic components. Over the past five years, the company has avoided the use of thousands of tonnes of plastic, which translates to hundreds of millions of "saved" bottles.
Energy, water and the future
The company is also investing in renewable energy and water conservation. Its suppliers generate tens of millions of megawatt-hours of clean energy, and Apple is gradually reducing its carbon footprint; emissions are now over 60 percent lower than in 2015. At the same time, new recycling technologies are being developed to allow for the recovery of even more materials from used devices.
Apple demonstrates that ecology is becoming a key element in the development of technology, although the question remains how significant an impact these actions have on the real market.
source: Apple
