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Apple has a chance to advance to third place among the largest laptop manufacturers in the world by 2026. According to forecasts, the company is set to overtake Dell, which would be a significant achievement considering the competition in the market.
Apple is growing thanks to new models
Forecasts suggest that Apple could sell as many as 28 million MacBooks in 2026, which indicates a clear increase compared to the previous year. A significant role is expected to be played by the new MacBook Neo, which targets the lower price segment and aims to attract new users. This allows Apple to not only focus on expensive devices but also start competing in more affordable price ranges. This enables the company to reach a broader group of customers and increase its market share.
Wide range of offerings and proprietary technologies
Apple builds its position also thanks to a broad portfolio. From cheaper models, through MacBook Air, to professional MacBook Pro, the company covers practically every segment of the market. A significant advantage is also technological independence. Apple uses its own chips, which provides greater control over performance, energy efficiency, and the release cycle. Unlike the competition, it does not have to adapt to the launches of processors from other companies, which allows it to respond more quickly to market changes.
If the forecasts prove correct, Apple will strengthen its position as one of the leaders in the laptop market. Rising sales and an expanded product range show that the company is effectively competing for new users and increasing its significance in the industry.
source: techpowerup
