Katarzyna Petru
Apple has released an intriguing teaser regarding Apple Fitness+. A short video teaser has appeared on the official service account on Instagram, suggesting that in 2026, users can expect "something big." For now, there are no specifics, but the message is clear – Apple wants to boost interest in its fitness platform.
“The countdown begins”
The teaser has been published in the form of Instagram Reels. We see various people reading a newspaper titled Apple Fitness+ Times. Its front pages feature eye-catching, almost tabloid-style headlines that share one common theme – the announcement of significant changes. Among them, we find:
WHAT’S APPLE FITNESS+ PLANNING FOR THE NEW YEAR?
Trainers caught recording totally new content.
SOMETHING BIG IS COMING TO APPLE FITNESS+
Sources suggest major moves in 2026.
THE COUNTDOWN BEGINS.
APPLE FITNESS+ 2026 IS ALMOST HERE.
EXCLUSIVE: 2026 PLANS STILL UNDER WRAPS – FOR NOW
Experts predict that January will be a month to watch.
The pages of the “newspaper” also include familiar scenes from Apple Fitness+ workouts, while the post description emphasizes the mysterious atmosphere:
“Word on the street is that Apple Fitness+ has big plans for 2026… stay tuned!”.
Interesting moment for such announcements
The timing of this publication is at least intriguing. Just recently, Bloomberg reported that the future of Apple Fitness+ was being internally reviewed and was not entirely certain. However, the teaser suggests something quite the opposite – Apple is not only continuing to invest in the service, but is also beginning to actively promote it ahead of the coming year. It’s also worth mentioning that a few weeks ago Apple announced a major expansion of Fitness+ availability. Thanks to AI-supported voice dubbing, the service has reached 28 new markets, and Japan is set to join at the beginning of next year.
What could Apple be preparing?
The teaser itself doesn’t reveal any specifics, but there are many indications that the new offerings will be linked to the New Year period. One of the headlines directly suggests that “January will be one to watch,” which perfectly aligns with New Year’s fitness resolutions. In the background, there are also speculations about a health service based on AI that Apple plans to launch in 2026. However, it seems that this particular teaser doesn’t relate to that project but rather to Apple Fitness+ itself – new training formats, programs, or significant changes in the offerings.
For now, Apple is playing the card of secrecy. One thing is certain: if the company is already starting the countdown, the beginning of 2026 could be very significant for Apple Fitness+. And you – what do you think Apple is preparing for Fitness+ in 2026?
