We know the BEST TELEVISION OF 2025! Sony BRAVIA 8 II and Samsung S95F outperform the competition in the UK TV Shootout 2025!

The grand finale of the annual UK TV Shootout 2025, organized by Vincent Teoh from the HDTVTest channel, brought excitement like we haven't seen in the world of televisions for a long time. After a series of demanding tests and analyses conducted by six image experts and one enthusiast, we learned about the best TVs of the year. The results leave no room for doubt — Sony BRAVIA 8 II has won the title of best TV of 2025, beating among others Samsung S95F, LG G5, and Panasonic Z95B.

As the editorial staff of ChooseTV, we had the pleasure of being present at the event – our representative, Maciej Koper, served on the jury.

What did the test look like?

Similar to previous editions, all televisions were masked and labeled with letters, so the jurors did not know which model they were watching. Each of them was calibrated by the manufacturer's engineers and compared to a reference monitor Sony BVM-HX3110 worth £30,000.

The test included eight categories that allowed the televisions to be evaluated in the most demanding conditions:

• black management and shadow detail,

• HDR10 and BT.2020 color reproduction,

• tone mapping in HDR 1000 and 4000 nits,

• tonal gradation and 10-bit processing,

• motion fluidity (24p and 50 Hz),

• screen uniformity (dark and bright),

• low-quality signal processing (upscaling, compression),

• performance in bright rooms.

All based on 4K HDR Blu-rays from films such as Harry Potter and the Deathly Hallows, 1917, La La Land, No Time To Die, and The Lion King.

Watch the full material from the UK TV Shootout 2025!

Results of the UK TV Shootout 2025!

Behind the Scenes and New Test Formula

This year, Vincent Teoh introduced significant changes in the presentation method — televisions were placed vertically on both sides of the reference monitor, which made it easier to compare details in a smaller field of view.

Each manufacturer calibrated their device themselves to ensure the results better reflected the brand's image philosophy.

Commentary and Significance of Victory

The victory of Sony BRAVIA 8 II confirms that accuracy and subtlety of the image still have an advantage over mere brightness. After a previous defeat, when the title of "King of the Year" was taken by LG G4, dethroning the Sony A95L, the Japanese manufacturer regains the throne – BRAVIA 8 II once again confirms Sony's dominance in the world of reference-quality images. It's also worth highlighting the outstanding performance of Samsung S95F, which won the title of Best Living Room TV 2025 — demonstrating that QD-OLED with a matte panel is still a perfect choice for everyday viewing in bright rooms.

Our Presence

We are pleased that as the ChooseTV editorial team we could participate in this year's UK TV Shootout 2025 and we proudly inform that Maciej Koper served on the jury of this prestigious event.

This event once again proved that the competition among TV manufacturers has never been so close. Although the title of Best TV of the year went to Sony, each of the four models — LG G5, Panasonic Z95B, Samsung S95F, and Sony BRAVIA 8 II — represents the absolute peak of modern image technology.

Brief Summary

• 🥇 Sony BRAVIA 8 II – Best TV of 2025

• 🥈 Samsung S95F – Best TV for the living room

• 🥉 Panasonic Z95B – Special Mention for Natural Color

• LG G5 – Best HDR 4000 nits

Do you want to see how BRAVIA 8 II performs in our own calibration tests?

We invite you to our full review on ChooseTV!