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A few years ago, buying a nearly 100-inch TV was a dream available only to a few. Today the situation is completely different, and the largest manufacturers are investing more heavily in the segment of exceptionally large screens. Growing competition is driving prices down much faster than was the case with smaller models. As a result, home theater is becoming accessible to an increasing number of users. The development of this segment is being driven mainly by Chinese manufacturers and local LCD panel factories. Everything suggests that TVs will be even larger in the years ahead.
98- and 100-inch TVs are entering the lineups of more manufacturers
The first affordable 98-inch TV was introduced by TCL in 2022. A year later, Hisense responded with its own 100-inch model. The success of those designs prompted Samsung and Sony to quickly enter the segment. In the following years, the range of giant TVs expanded rapidly. LG first introduced a 98-inch LCD TV, followed by a 100-inch model. In 2025, similar devices also appeared in the offerings of many smaller manufacturers. This year, Philips is also joining the group of companies offering such models with a TV from its "The One" series. Analysts say this indicates the very large TV segment has reached maturity. However, most available models use 4K panels rather than 8K. Manufacturers currently consider higher resolution less important than an attractive price. At the same time, Black Friday promotions are steadily driving down prices of the largest TVs. Last year, one of TCL's 98-inch models cost just around $1,000 during a sale.
Chinese factories are driving the market, and the future belongs to even larger screens
The growth of the large TV segment is largely driven by Chinese LCD panel makers. All 98-inch LCD panels are currently produced by TCL CSOT. Meanwhile, 100-inch panels are supplied by BOE and HKC. As a result, production of large TVs is gradually shifting from South Korea and Taiwan to China. LCD manufacturers hope to better compete with OLED TVs, which are gaining popularity in smaller sizes. At the same time, very large TVs are beginning to displace projectors, offering much better picture quality and support for modern HDR formats. Models with a 115-inch diagonal are already available on the market. The first 130-inch LCD TVs are also expected to appear as early as 2026. Experts warn, however, that further size increases could run into limits related to transportation and installation of such devices. In the future, rollable TVs or modular LED displays could become an alternative. The industry is also developing virtual reality technologies that could replace massive home screens.
98- and 100-inch TVs are no longer a luxury reserved for a few. Growing competition and the expansion of Chinese factories mean prices are falling rapidly, and manufacturers are already preparing the next generation of even larger screens, reaching up to 130 inches.
source: flatpanelshd
