Katarzyna Petru
The subject of the new version of Siri is back like a boomerang. Apple has been announcing a comprehensive overhaul of its voice assistant for months, which is supposed to be a real response to the generative AI competition. Meanwhile, further reports indicate that the work has encountered technical problems, and previously planned features may appear later than expected. Information about the delays triggered a clear market reaction. Investors began to sell off stocks, which led to a decrease in the company's share price. Apple quickly responded with a statement, trying to calm the mood.
Problems with Tests and Rescheduled Dates
According to reporter Mark Gurman from Bloomberg, the new Siri has struggled with understanding commands and unstable performance during testing. Some features planned for system updates may be gradually introduced in subsequent software versions.
This is not the first time Apple has pushed back its AI development timeline. In the context of increasing competition from solutions like Gemini or ChatGPT, every delay is closely monitored by the market.
Investors' Reaction and Quick Assurances
Following media publications, Apple shares fell by about 5%, marking one of the weakest trading sessions in recent months. In response, Apple informed the media that it still plans to release a new version of Siri in 2026. At the same time, the company did not address the allegations of technical issues in detail, limiting itself to general statements about ongoing work.
The delay itself doesn’t have to be catastrophic. However, the growing impression that Apple announces more than it can quickly deliver may be a problem. At a time when competitors are intensively developing generative AI, any delay weakens the company’s position in this narrative. The release of the refreshed Siri in 2026 could be crucial for rebuilding trust. The question is whether merely meeting the new deadline will be enough to change the current mood.
The new Siri was supposed to be a symbol of Apple's entry into the era of generative AI. Instead, it has become a source of further speculation about delays. The drop in stock prices shows that the market is not indifferent to this information. Now everything depends on whether Apple will actually deliver the promised update in 2026.
Source: Bloomberg, CNBC
