Katarzyna Petru
During the Super Bowl, a promotional material for the film Star Wars The Mandalorian and Grogu was shown, but it is hard to call it a full-fledged theatrical trailer. The short clip mainly focused on building atmosphere and recognizable characters instead of presenting new quality or specific information about the plot. For many viewers, it was more of a symbolic announcement of the brand's return than an actual kickoff of the promotional campaign. Nevertheless, the choice of the Super Bowl as the premiere venue shows how significant the film return of the Mandalorian and Grogu is for Disney.
The Mandalorian and Grogu Lack Wow Factor at Super Bowl
The spot itself is very short and doesn't reveal much from the actual film, making it hard to talk about a sense of grand adventure or a clear wow effect. There's a lack of concrete scenes and a clear stake that could ignite fans' imaginations and clearly demonstrate that we are dealing with a major cinematic event. For many viewers, this was disappointing, especially since the Super Bowl is often the place for premiering truly spectacular trailers. However, it is worth remembering that the path to the film's creation was unusual and full of changes. Jon Favreau and Dave Filoni had the script for the fourth season of the series ready as early as the beginning of 2023, but Hollywood strikes significantly delayed further work. During this hiatus, Lucasfilm changed its strategy and opted for a theatrical film, which was officially announced in January 2024, with filming concluded by the end of the same year.
The premiere of the film Star Wars The Mandalorian and Grogu is scheduled for May 22, and the production aims to bring the popular characters from the series to the big screen. Although the first teaser was sparse in details, the theatrical debut of the Mandalorian and Grogu promises to be a significant moment for the entire brand.
Source: YouTube.com
