Katarzyna Petru
During this year's IFA 2025 trade show in Berlin, TCL not only presented its latest products but also introduced fresh energy in Olympic style to the European market. As the global number one in the Mini LED television category and an official partner of the International Olympic Committee, the brand prepared an impressive booth covering over 2,500 square meters in hall 21A. This is a space where technology, sports, and lifestyle intersect, creating a vision of smart, connected living.
QD-Mini LED TVs – entertainment at the highest level
TCL has confirmed its dominance in the Mini LED TV segment by presenting a full range of innovations. Among them are the C6K, C7K, C8K, and C9K series – featuring cinematic picture quality, refresh rates of up to 144 Hz, and sound systems from Bang & Olufsen. However, the true star is the giant 115X955 Max – the world's largest QD-Mini LED TV, which combines perfect sharpness, smooth motion, and powerful ONKYO Dolby Atmos sound.
For the most demanding, the X11K series has been created – TVs designed for a complete home theater experience, with precise backlighting and immersive audio.
Gaming and Professional Monitors
TCL has also introduced a new generation of QD-Mini LED monitors. The model 57R94 Ultra-Wide 32:9 transforms the desk into an immersive work and entertainment center, while the 34R83Q and 27R83U are aimed at creators, gamers, and professionals who expect high color accuracy and smooth image quality.
Sound that matches the picture
The booth could not miss audio premieres. The wireless Z700 speaker with Dolby Atmos FlexConnect and Tutti Choral system synchronizes with TCL TVs, offering power of up to 860 W. The TCL Q65H – EISA award-winning soundbar – brings rich Dolby Atmos sound and intelligent acoustic adjustment, creating a cinematic effect in the home living room.
Olimpia in the Heart of Berlin
During IFA 2025, TCL strongly emphasized its role as the Global Partner of the Olympic Games. The booth featured an interactive fan zone for the Winter Olympic Games, meetings with ambassadors from the TCL Team, and activities that allowed visitors to feel the Olympic spirit.
Smart Home and Premium Design in TCL's Vision
TCL at IFA 2025 proves that innovation is not only about technology but also about the comfort of everyday life and art. The new generation of FreshIN 3.0 and VoxIN air conditioners, Free Built-In, Flexi, and Mega Space refrigerators, as well as energy-efficient P5 and F4 washing machines and dryers, demonstrate that the brand focuses on smart solutions that support convenience and energy savings. At the same time, TCL is introducing its first products made from ECORA™ material, emphasizing its commitment to the TCLGreen initiative. In the NXTHOME® zone, the company has joined forces with premium brands such as Roche Bobois and Alcantara, creating a vision of the home of the future, where innovative devices harmonize with craftsmanship and design – from the NXTPAPER 60 Ultra smartphone to the Italian notebook Castelli Milano. This is proof that technology can be functional, aesthetic, and sustainable at the same time.
What TCL showed in Berlin can be summed up in one sentence: the brand is not only rapidly developing technologically, but it also knows how to weave its innovations into emotions, culture, and sports.
