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Spotify is taking another step beyond music and is starting to dive deeper into the world of fitness. Thanks to a new collaboration with Peloton, users will not only be able to listen to music during workouts but also access full-fledged video workouts directly in the app.
Spotify as a Training Hub
Until now, Spotify was mainly associated with workout playlists, but now the platform wants to become something more. The new fitness section offers video workouts, materials from trainers, and content from popular creators related to health and physical activity. In practice, this means that users no longer have to switch between different apps. Music, training, and motivation can now be in one place, which significantly simplifies the entire workout process.
What Premium users will receive
Those using the Premium version will gain access to full Peloton workouts, ad-free and with the ability to download them for offline use. This is a significant change, as Peloton has so far been a rather closed ecosystem. Additionally, workouts will be available in several languages, and users will be able to access them on various devices, from smartphones to televisions and smart speakers.
Spotify reports that over 70% of users utilize the app during workouts, so the development of this category seems natural. The platform wants to take advantage of this trend and transform into a place that not only provides music but also supports daily habits and lifestyle.
Spotify is clearly expanding its role and starting to compete not only with music services but also with fitness apps. If the integration takes off, it could be one of the more interesting directions for the platform's development in the coming years.
source: cnet
