Tomasz Wadowski
After two months of pause, Sony is once again launching shipments of home and business projectors in Europe. And this is just the beginning – this summer, the latest BRAVIA 7 Projector will appear on our market. The equipment is aimed directly at movie enthusiasts and gamers.
Projectors are returning to the market. With the same specifications
Sony's return to European distribution is the result of changes in EU regulations concerning export and trade. Models that have been unavailable for the last two months are returning with the same technical specifications as before. Deliveries will be carried out according to regional schedules.
BRAVIA Projector 7 – European debut in summer 2025
In the summer of 2025, the BRAVIA Projector 7 (VPL-XW5100) will arrive in European stores – a model that has only been available in the USA and selected regions of Asia until now. This is a premium-class projector designed for cinema-like experiences without leaving home. It features the XR processor, specially optimized for projectors, which is responsible for dynamic tone mapping and realistic color reproduction.
The brightness of 2200 lumens generated by the modern laser light source provides a clear, detail-rich image even in not completely darkened rooms. Sony also adds full support for the IMAX Enhanced standard, TRILUMINOS PRO technology, and the Deep Black system, which ensures deep blacks and contrast like in a movie theater.
For gamers, a 4K 120 Hz mode with low input lag has been prepared, which means fluid and responsive gameplay on a large screen. All of this is enclosed in a compact housing that easily integrates into home space. The result? A projector with cinematic DNA that meets the expectations of both film purists and console fans.
Comment from Sony: "We're back and we're working"
– We are excited to return with our projectors to Europe, including models BRAVIA Projector 8 and 9. Additionally, the premiere of BRAVIA Projector 7 is happening this summer – says Rik Willemse, head of the Professional Displays and Solutions division at Sony Europe. – In other regions, the equipment has always been available; now it's time to respond to the needs of customers in Europe. Thank you for your patience and trust.
When will it be in stores?
Sony has begun the delivery of projectors to Europe. Specific dates will vary depending on the country and sales network – information will be available on the partner portal and to official distributors.
If everything goes according to plan, the BRAVIA Projector 7 will appear in selected stores as early as the end of June and July. Sony promises a quick pace – and it seems that it is truly making a strong comeback in the European market.
