
Samsung presented data from independent tests that shed new light on the comparison between OLEDs and LCDs. It turns out that OLED and QD-OLED panels can appear up to 1.5 times brighter than traditional LCDs—despite having technically the same brightness.
Sounds strange? It’s about what is known as perceived brightness. UL Solutions, an independent laboratory, examined this closely: a 300-nit OLED can seem as bright as a 500-nit LCD. And in some situations, the advantage of OLED becomes even greater—up to nearly 3 times. This is all due to how our eyes perceive contrast and black.
Contrast is king: how OLED wins the battle for viewer attention
The main advantage of OLED lies in the way it emits light — each pixel lights up independently and can be completely turned off. This allows for perfect black and significantly higher contrast than with LCDs, where backlighting operates globally.
It is this contrast that makes even a moderately bright OLED appear "brighter" than theoretically stronger LCDs. The human eye simply perceives light better when it contrasts with deep black.
Fewer nits, more brightness? OLED proves it.
According to data from UL Solutions tests:
300-nit OLED panel = 510-nit LCD panel
500-nit QD-OLED panel = 767-nit LCD panel
And these are just averages— in some scenarios the differences are even greater.
These results are good news not only for home movie fans. OLEDs can look better while consuming less energy—which is great news for smartphones, car displays, and gaming monitors.
Samsung is already announcing that this technology will reach the next generations of their devices: from phones, to tablets and monitors, all the way to televisions. And it seems this is just the beginning of the changes.
OLED changes the game
If you think that "more nits = better screen" — it's time to rethink. By 2025, OLED not only matches LCD, but in many cases surpasses it, and all without the need for extremely bright backlighting. This is not a revolution — it's an evolution that you shouldn't miss.
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