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Netflix is preparing one of the biggest changes to its mobile app in years. By the end of April, users will see a new feed of vertical videos that is intended to function similarly to what we know from TikTok or YouTube Shorts.
Netflix Focuses on Quick and Short Content
The new feature is set to display short clips, trailers, and snippets of movies and series directly on the main screen of the application. Users will be able to quickly scroll through various materials and decide if they want to watch the whole thing. This is a significant change in Netflix's approach, which until now has mainly focused on classic catalog browsing. Now, the platform aims to attract users' attention more quickly and in a more "scrollable" manner, adapting to modern habits.
The battle for viewer attention continues
The inspiration from short video formats is not accidental. This type of content dominates the internet today, and more platforms are trying to take advantage of it. Even Disney has already announced similar solutions in their app. Netflix aims not only to facilitate the discovery of new productions but also to keep users engaged in the app longer. Short videos can serve as quick recommendations that immediately show whether something is worth watching.
Netflix is moving towards a TikTok-style content consumption model, which could completely change the way we find movies and series.
source: cnet.com
