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Apple is preparing one of the biggest changes in the history of the iPhone, but everything suggests that users may have to pay dearly for it. According to the latest reports, the iPhone 20 model is set to introduce a completely new design with a curved screen on all sides, creating an almost bezelless effect. The problem is that such technology is expensive to produce, and additionally, the component market, especially for memory, is starting to create more and more issues.
Exclusive OLED and Rising Costs
The biggest challenge for Apple seems to be the screen. It appears that only Samsung will be able to provide the appropriate OLED panels with such advanced construction. This exclusivity means higher component prices – similar to when the iPhone X was released, when Apple had to pay significantly more for displays. Now, the situation could repeat itself, or even worsen, because the quad-curved technology is even more demanding. Additionally, there is the rising cost of RAM, which constitutes an increasing portion of the total device price. As a result, Apple may have limited room to maneuver when it comes to keeping prices at a reasonable level.
Shortages and premium strategy
An additional problem is the potential shortage of DRAM memory, which could further drive up production costs. Apple is therefore faced with a choice: either reduce margins or pass the costs onto customers. Looking at the company's previous strategy, the second scenario seems more likely. The new design and features could be used as an argument to introduce an even higher price and position the iPhone 20 as an ultra-premium product. For many users, this could mean that the new model becomes simply out of reach.
The iPhone 20 is shaping up to be a technological breakthrough, but it could also be one of the most expensive smartphones from Apple in history. A new display and component issues may significantly impact the final price of the device.
source: wccftech
