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New leaks suggest that Apple may make a somewhat controversial decision with the iPhone 18. Instead of raising the level of the entire line, the company may focus on developing Pro models, while the basic version might receive older display technology. This shows how much Apple is beginning to differentiate its devices and where the biggest investments are really going.
Older Screen in the New iPhone
According to leaks, the base iPhone 18 may utilize M12+ OLED technology, which is a solution based on panels already known from models released a few years ago. In comparison, the Pro versions are expected to receive significantly newer M16 panels that offer better energy efficiency and generally higher image quality. In practice, this means that the difference between the base model and the Pro version could be more noticeable than ever before, especially when it comes to brightness, efficiency, and overall screen experience.
Apple's strategy is starting to change
This decision is not coincidental and results from rising production costs, especially in the context of new chips and memory. Apple may intentionally maintain a lower level of components in cheaper models to fund the development of high-end devices. In practice, this means a greater gap between the base version and the Pro, which is intended to encourage users to choose more expensive models. This is a strategy that is already working in many other segments, but here it may be more visible than before.
If this information is confirmed, the iPhone 18 in its basic version may be less attractive than expected, especially for those who pay attention to the screen. Apple will likely focus its marketing on the processor and camera anyway, but the technological differences between the models may become one of the main topics after the premiere.
source: wccftech
