Katarzyna Petru
Apple has released an intriguing teaser regarding Apple Fitness+. A short video teaser has appeared on the official account of the service on Instagram, suggesting that in 2026, users can expect "something big." For now, there are no specifics, but the message is clear – Apple wants to ramp up interest in its fitness platform.
“The countdown begins”
The teaser was published in the form of Instagram Reels. We see various people reading a newspaper titled Apple Fitness+ Times. On its front pages, there are striking, almost tabloid-style headlines that all have one common denominator – the announcement of significant changes. Among them, we find:
WHAT’S APPLE FITNESS+ PLANNING FOR THE NEW YEAR?
Trainers caught filming entirely new content.
SOMETHING BIG IS COMING TO APPLE FITNESS+
Sources suggest major moves in 2026.
THE COUNTDOWN BEGINS.
APPLE FITNESS+ 2026 IS ALMOST HERE.
EXCLUSIVE: 2026 PLANS STILL UNDER WRAPS – FOR NOW
Experts predict that January will be a month to watch.
Images from Apple Fitness+ workouts also appear on the pages of the “newspaper,” and the post description emphasizes the mysterious atmosphere:
“Word on the street is that Apple Fitness+ has big plans for 2026… stay tuned!”
Interesting timing for such announcements
The timing of this publication is at least intriguing. Just recently, Bloomberg reported that the future of Apple Fitness+ was being internally analyzed and was not entirely certain. However, the teaser suggests something completely different – Apple is not only still investing in the service, but is also starting to actively promote it ahead of the upcoming year. It's also worth noting that a few weeks ago, Apple announced a major expansion of the availability of Fitness+. Thanks to AI-supported voice dubbing, the service reached 28 new markets, with Japan set to join at the beginning of next year.
What Could Apple Be Preparing?
The teaser itself does not reveal any specifics, but many indications suggest that the new offerings will be linked to the New Year period. One of the headlines directly suggests that “January will be one to watch,” which perfectly aligns with New Year's fitness resolutions. In the background, there are also speculations about a health service based on AI that Apple plans to debut in 2026. However, all signs point to the fact that this particular teaser does not pertain to that project, but rather to Apple Fitness+ itself – new workout formats, programs, or major changes in the offering.
For now, Apple is playing the card of secrecy. One thing is certain: if the company is already starting the countdown, the beginning of 2026 could be very significant for Apple Fitness+. And what do you think Apple is preparing for Fitness+ in 2026?
