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YouTube apparently wants to further change the way content is discovered on its platform. The company has begun rolling out a new feature called Custom Feed, which allows users to generate their own recommended video channels based on descriptions they input. Instead of simply searching for specific materials, the platform aims to offer more dynamic and continuously refreshed sets of content. The new option will appear alongside the classic search bar on the homepage. Users will be able to create their own "vibes" and personalise them according to specific interests. This is another step by YouTube towards an even more algorithmic and personalised experience.
YouTube will allow the creation of custom recommended video channels
YouTube is adding a special Custom Feed button visible next to the search bar. When opened, users can type their own descriptions of interesting content or make use of ready-made suggestions provided by the platform. Based on this input, YouTube will create a special feed full of tailored videos. Importantly, the channel will be continuously refreshed and updated with new materials that match the selected theme. The platform aims to move away from the classic model of searching for individual videos and focus more on the continuous discovery of new content. Ready-made feeds will also be able to be saved as special bookmarks visible at the top of the homepage.
YouTube algorithms to personalise content even more
A new feature shows that YouTube is increasingly focusing on personalising the entire user experience. The feed can be edited at any time and additional context can be added if the displayed videos do not meet expectations. The platform clearly wants to create a more flexible recommendation system resembling a conversation with AI rather than a simple search. This feature will only work for users logged in with an active watch history. It is the data regarding previous materials that is meant to help the algorithm match new content even more precisely. Currently, Custom Feed is reaching users in the USA on both smartphones and computers.
YouTube is experimenting with a new way to discover content and wants to transform classic searching into more personalised recommendation channels. The Custom Feed could be another significant step for the platform towards algorithmic viewing tailored to specific user interests.
source: 9to5google
