We know the BEST TELEVISION OF 2025! Sony BRAVIA 8 II and Samsung S95F outclass the competition in the UK TV Shootout 2025!

The grand final of the annual UK TV Shootout 2025, organised by Vincent Teoh from the HDTVTest channel, brought emotions not seen for a long time in the world of televisions. After a series of demanding tests and analyses, conducted by six image experts and one enthusiast, we discovered the best televisions of the year. The results leave no room for doubt — Sony BRAVIA 8 II won the title of best television of 2025, defeating, among others, Samsung S95F, LG G5, and Panasonic Z95B.

As the editorial team of ChooseTV, we had the pleasure of being present at the event – our representative, Maciej Koper, was a member of the jury.

What did the test look like?

Similar to previous editions, all televisions were masked and labelled with letters so that the judges would not know which model they were viewing. Each of them was calibrated by the manufacturer’s engineers and compared to a reference monitor, the Sony BVM-HX3110 valued at £30,000.

The test included eight categories that allowed the evaluation of TVs under the most demanding conditions:

• black management and detail in shadows,

• colour reproduction in HDR10 and BT.2020,

• tone mapping in HDR 1000 and 4000 nits,

• tonal gradation and 10-bit processing,

• motion smoothness (24p and 50 Hz),

• screen uniformity (dark and bright),

• processing of low-quality signals (upscaling, compression),

• performance in bright rooms.

All of this was based on 4K HDR Blu-rays from films such as Harry Potter and the Deathly Hallows, 1917, La La Land, No Time To Die, or The Lion King.

Watch the complete material from UK TV Shootout 2025!

UK TV Shootout Results 2025!

Behind the Scenes and the New Test Format

This year, Vincent Teoh introduced significant changes in the presentation method — the televisions were arranged vertically on both sides of the reference monitor, which facilitated the comparison of details in a smaller field of view.

Each manufacturer calibrated their device themselves to ensure that the results better reflected the brand's image philosophy.

Commentary and significance of victory

The victory of Sony BRAVIA 8 II confirms that accuracy and subtlety of image still prevail over brightness alone. Following a previous defeat, when the title of “king of the year” was claimed by LG G4, taking the crown from Sony A95L, the Japanese manufacturer regains the throne – BRAVIA 8 II reaffirms Sony's dominance in the world of reference image quality. It is also worth highlighting the excellent performance of Samsung S95F, which won the title of Best Living Room TV 2025 — demonstrating that QD-OLED with a matte panel remains the perfect choice for everyday viewing in bright rooms.

Our Presence

We are pleased that as the Editorship of ChooseTV we could participate in this year's UK TV Shootout 2025 and we are proud to inform that Maciej Koper served on the jury of this prestigious event.

This event once again proved that the competition among television manufacturers has never been so close. Although the title of best TV of the year went to Sony, each of the four models — LG G5, Panasonic Z95B, Samsung S95F and Sony BRAVIA 8 II — represents the absolute pinnacle of modern imaging technology.

Brief Summary

• 🥇 Sony BRAVIA 8 II – Best television of 2025

• 🥈 Samsung S95F – Best TV for the living room

• 🥉 Panasonic Z95B – Special mention for natural colours

• LG G5 – Best HDR 4000 nits

Do you want to see how BRAVIA 8 II performs in our own calibration tests?

We invite you to our full review on ChooseTV!